Master in Marketing and Digital Marketing

Galicia Business School

Program Description

Read the Official Description

Master in Marketing and Digital Marketing

Galicia Business School

  • Masters, Masters and postgraduate
  • November 2018 - June 2019, Santiago de Compostela
  • € 10,950 See preferential conditions

The Master in Marketing with international accreditation

Marketing has become the differential element for the success of companies. No matter how well you manufacture or serve, the best product or service requires an adequate marketing strategy to achieve differential and sustainable advantages in the markets.

From the conviction that the best marketing goes through the proper preparation of its professionals, the Galician Marketing Association and Galicia Business School join forces to develop a first level program in Galicia. Our Master in Marketing and Digital Marketing is born: a program in which the best marketing professionals from Galicia come together, along with a list of specialists from the best schools in Spain and an international vision resulting from the collaboration of Galicia Business School and the Digital Marketing Institute.

In short, it is a program with a great business and global vision, open to the world and the result of cooperation, and which assumes an incontestable reality: traditional marketing has died. No discipline of the company has changed so much in the last decade as marketing with the digital transformation and the process of globalization.


The best marketing goes through the proper preparation of its professionals. With this conviction, the Galician Marketing Association (Markea) and Galicia Business School collaborate to develop an avant-garde program for the discipline that has changed the most in recent years: the Master's Degree in Marketing and Digital Marketing.

International pioneer certificate

Hand in hand with the first certifying institution in digital marketing in Europe: the Digital Marketing Institute in Dublin. We are the only center in Spain authorized to deliver the international certificate of the Professional Diploma in Digital Marketing of this institution.


In an area as innovative as Digital Marketing, it is vital to have the most recent content to be synchronized with the global reality.


All the speakers are active professionals of top-level companies, ensuring the practical nature and directed to the company of our training.

Learn by doing

Business Game, Practical Cases, Roleplaying, Master Classes, Final Master Project and Outdoor Training. Real experiences for real problems of your present and future as a manager. Always accompanied by personalized monitoring and tutoring to ensure maximum performance.

The Master that integrates you in the company

Young graduates who start their career in the world of marketing and business can also join the program, if they have the necessary profile and obtain the scholarship from the sponsoring companies of the program, where they will carry out practices working in dual mode simultaneously with the development of the program. master


Professionals, managers and university graduates who develop their activity in the field of marketing and / or digital marketing, or who, from other areas, want to direct their professional career towards this field. Given the professional focus of the program, professionals who do not have a university degree can accredit a relevant professional and / or management experience.

Modules and Timeline

The Master will require a dedication of 410 hours. Aware of the "part time" format of a program of these characteristics and the high level of occupation of the participants in their daily work, we assume that the face-to-face classes should be intense and fully exploited.


  • Skills and managerial skills for marketing professionals.
  • Business strategy
  • Fundamentals of marketing and consumer behavior.
  • Methods and techniques of market research.
  • Strategic marketing, positioning and segmentation.
  • Operational marketing: product, price, distribution and communication.
  • Relationship marketing and loyalty programs.
  • Professional certification in digital marketing.
  • Digital branding
  • Digital promotion
  • Advanced digital tools
  • Digital marketing intelligence.
  • Master classes: neuromarketing, branding, retail marketing and merchandising.
  • Marketing game.
  • Outdoor training.
  • Master Thesis project.


The faculty is made up of active professionals who, in turn, are recognized teachers in the professional world. We make a brief review of them below.

This school offers programs in:
  • Spanish

Last updated September 8, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Nov. 2019
8 months
Part time
10,950 EUR
See preferred conditions
Spain - Santiago de Compostela, Galicia
Start date : Nov. 2019
Application deadline Request Info
End date June 30, 2019
Nov. 2019
Spain - Santiago de Compostela, Galicia
Application deadline Request Info
End date June 30, 2019