Master in Marketing and Digital Business

General

Read more about this program on the school's website

Program Description

Studying at Master’s level allows you to choose your specialization path, to become an expert in your chosen field. The MasterClasses chosen each semester offer advanced teaching to strengthen this expertise and clarify your professional project.

The Digital and Marketing Business specialization is full-time and 100% in English.


OBJECTIVES

  • Provide students with a critical mindset on marketing activities
  • Gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.
  • Master digital marketing and communication tools and skills
  • Understand the digital transformation of business data and evolving market places

HIGHLIGHTS

  • A program structured around the main activities of a typical marketing agency, a consulting company or a marketing department. 
  • Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-month internships
  • Real life projects with local and international companies
  • Project management skills involving skills and theory from multiple courses

DIGITAL MARKETING INSTITUTE CERTIFICATION

Students having completed the Marketing and Digital Business specialization are “Certified Digital Marketing Associates”. They have access to a set of online courses, templates, databases, news … in short, content relevant to their career. They are also recognized as true digital marketing professionals and thus accelerate their professional integration.

CAREER OPPORTUNITIES

  • Project manager
  • Brand manager
  • Customer Relationship manager
  • Search Engine Marketing manager
  • Marketing manager

Degree: Master in Management

Duration: 2 years

Professional experience during the program: Consultancy project and 6-month internship

Good to know:  100% ofsStudents are Certified by the Digital marketing institute. 

EFMD accredited

The Grande Ecole Program has been EFMD accredited since March 2020.

Last updated Oct 2020

About the School

A business school committed to emergence of a responsible economy within a globalized and numeric world.

A business school committed to emergence of a responsible economy within a globalized and numeric world. Read less