Master in Marketing and Communication
Marketing and communication are two disciplines that go hand-in-hand for the promotion of a company's products and the consolidation or improvement of the image of the organization. Many of the traditional techniques are still in use, even though new tools are increasing in importance in a society that has grown ever more dependent on new technologies.
This programme will study in detail the various lines and applications of marketing and communication, both from a general point of view that takes into account the present reality and from a perspective associated with business strategy.
- To investigate current trends and future marketing and communication forecasts in national and international environments
- To analyse the following disciplines and topics: public relations, online marketing, advertising, event management, etc
- To learn how to develop comprehensive marketing strategies and communication plans
- To acquire the management skills, abilities and techniques necessary to develop successfully in the areas of marketing and communication
- To work with case studies in order to learn about the professional standards in the sector and to improve related aptitudes
- To acquire skills and learn proper practices related to teamwork, international vision, interdisciplinary practice and problem solving
- To become a member of a network of classmates, tutors, faculty members, experts in business communication and marketing etc which will allow the development of the contacts necessary to enter and succeed in the sector
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