Master in Marketing and Communication
Forge your own path in marketing and communications strategy with a master’s degree that sets you apart
ESEI’s Master in Marketing and Communication is a versatile and well-respected qualification that prepares you for a career in a number of professions, including public relations, digital marketing, event management and other related fields.
Join the programme and take the next step in your professional life. Become an expert in global marketing trends, and learn how to develop effective marketing strategies and communication plans.
ESEI is located in Barcelona, an international business and innovation hub. Events like the Mobile World Congress, which attracts over 100,000 people annually, make the city one of the best networking spots in Europe. Take part in our internship programme to gain valuable work experience and build lasting friendships and business connections with our international student base, tutors, and faculty.
Programme Objectives and Structure
ESEI’s Master in Marketing and Communication programme focuses on the following objectives:
Branding Expertise
You will learn the complexities of brand management, and understand all the factors and processes behind creating a trustworthy and recognizable brand that holds value for both organization and consumer.
Strategy Design
You will develop expertise in market research and consumer behaviour, and learn how to formulate and implement a solid marketing plan. You will also look at and distribution and commercial networks in order to ensure consumers receive the service they deserve.
Corporate Communications
From corporate social responsibility and sustainability to public relations, social media management, and luxury brand management, you will gain an in-depth understanding of all levels of business communications and how organizations communicate their values to a range of audiences.
The Master in Tourism and Hospitality Management is a full-time Master’s programme taught completely in English and takes place over two academic semesters. You will be able to start the programme in February or October each year, and will take the following modules in each semester:
|
Fall Semester |
Spring semester |
|
Management Immersion Module |
International Business Management |
|
Professional Skills Module |
Strategic Communication Management |
|
Strategic Marketing |
Digital Business |
|
Branding and Innovation |
PR, Social Media and Brand Communication |
|
Events and Information Management |
Innovation |
|
Professional Communication skills |
Professional Development |
Need to Know
- Start dates - February & October each year
- 100% English language instruction
- Classroom-Based Learning
- Study mode - Full time
- Duration – 1 academic year
- Workload - 60 ECTS
- Class Schedule - Weekdays, 6:30 pm to 9:30 pm
- Extra-curricular Spanish classes available
Admission Requirements
At ESEI, we use a holistic approach in our selection, looking at all elements of your application and above all your motivation and passion in pursuing a career in your chosen field. Documents required to start your application include:
- Completed online application form
- Undergraduate degree and academic transcripts
- Statement of Purpose
- Proof of English proficiency - TOEFL 85 / IELTS 6.0 / ESEI online test / Proof of having previously studied in English for at least three years.
- One Academic / Professional Reference Letter
- Updated C.V.
- Copy of valid passport / ID card
Course Fees
- Full-year payment: €6900
- Semester payment: €7300
This school offers programs in:
- English
Last updated September 25, 2018
