THIS COURSE IN HELD IN ITALIAN LANGUAGE.
17th edition - Working in marketing and communication means creating, developing, maintaining and optimizing relationships between customers and brands, establishing a direct and personalized bond.
The Master in Marketing and Communication was born as a response to the need, expressed by companies and agencies, to acquire qualified personnel in the field of strategic and operational marketing and corporate communication. To respond satisfactorily to market needs and the expectations of the recipients, the Master's degree addresses in parallel the two professional fields - marketing and communication - both from the point of view of the company and the agency, in order to show points of contact, synergies and dynamics of interaction. In addition, in parallel with a market that has undergone increasingly rapid evolution, the training path includes large modules that specifically refer to the web area: from social media management to SEO and SEM, from web marketing to the management of the relationship with bloggers and infunecers, reputation and content management.
Target - The Master in Marketing and Communication is aimed at graduates in the areas of communication, marketing and business economics, humanities degrees, and young professionals who want to deepen the themes of the Master.
Methodology and structure - Marketing and communication can no longer be understood as functions linked only to sales and advertising, but must be placed in a broader scenario that takes into account, on the one hand, the public of potential customers, on the other, the social and economic context in which the company acts and with respect to which it must define its positioning.
The Master's course is organized in macro thematic areas, each one made up of different disciplines: Communication Sociology, Design Methodology, Marketing, Digital Communication & Marketing, Corporate Communication and Public Relations, Professional Design.The web marketing sector is explored in its completeness and evolution, from the most innovative software to the issues related to social media marketing and the indexing of websites within search engines. The multiple communication and public relations activities were examined, providing theories, techniques and tools for strategic planning and operational implementation.Participants develop interpersonal skills through frequent discussions with professionals who present their case histories and direct testimonies during the course. They are then called upon to develop and implement projects on real and current cases, commissioned by external companies, living a situation very similar to the professional reality.
Career Opportunities - The Master trains professionals who can be employed in the company in Marketing Departments, in Product Marketing or Trade Marketing offices and in Communication offices or within agencies with Account, Social Media Manager, Strategist and Content Manager roles.
Program taught in: