Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrated into a wider scenario, that take into consideration, on the one hand, the audience of potential clients, and on the other one the social and economic context in which companies operate and find their own market positions.
In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals.
Career opportunities - The Master trains professionals who can operate in strategic and operational marketing, in communication offices or agencies as Product Managers and Accounts.
Target - The Master in Marketing and Communication course is designed for graduates who are taking their first steps in the profession and for professionals who are already working in the field, with the aim of transferring competence and tools to them that will make them effective and capable to providing innovation within companies and agencies.
Methodology and structure - The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence and a very practical and operational level thanks to simulations and exercises carried out on case histories.
The courses are held by a team of teachers who take turns in the analysis of the major themes establishing direct contact with the workplace enabling students to have the most updated information in order to ensure that their knowledge is extremely competitive.
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Last updated March 22, 2018