Master in Marketing & Communication Management
Until this 8th year, the truly practical and business oriented program in Marketing and Communication Management has successfully built up a network of more than 300 high quality personnel at master level working in marketing and sales.
Marketing, customer relationships, advertising and business communication are the keystones of a long term sustainable business and the needed ingredient of short term company performance. They should be managed in a professional way, with a great deal of creativity and with a clear view of customer perceived value.
The Master in Marketing and Communication Management (major in Marketing Management) is designed to prepare managers from the private sector to better manage the marketing, commercial and communication functions in order to be more competitive in the market economy.
The Master in Marketing and Advertising (major in marketing management) will consist of a total of 288 hours of evening classes or weekend calses (6:00 till 9:00 p.m. or weekend daytime), spread over a 20 months period.
Who should attend?
- Candidates must have a university degree and show solid English skills. They should be working in commercial and customer services or taking marketing and business communication positions. They can also be marketing consultants, business owners or general managers. All must demonstrate maturity and professional experience (minimum 2 years).
- Candidates must have a clear interest for boosting their career in marketing regardless of their current occupation. Ambition, ability to communicate with others, creativity and leadership potential are the qualities we are looking for.
- This program will enable participants to acquire top level knowledge from 100% Western professors and experts. Students (max 40 carefully selected) will become better in their jobs and increase the overall level of professionalism of their company.
This school offers programs in: