The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/ baccalaurea in marketing and communications (bacc.oec.) and specialist graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (spec.) in marketing and communications. Courses can be taken by regular and external students.
The courses are aligned with the Bologna declaration principles, which enables students to switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers.
The specifics of this study are in its interdisciplinary approach which connects and integrates the marketing discipline as economic science to the marketing profession, public relations, media and journalism. The success of the programme is focused on the vision of integrated communication in companies and public institutions as the non-profit sector.
Completed undergraduate study with at least 180 ECTS points or higher professional rank equalized with professional title of bacc.oec.
Study duration is 4 semesters (2 years).
TOTAL NUMBER OF ECTS POINTS
Total number of ECTS points is 120.
Upon study completion, student receives a title: Professional specialist in marketing and communications (struč.spec.oec.).
This school offers programs in:
Last updated February 18, 2018