Study Branch

Economics and Management

Branch Profile

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns.

Key Learning Outcomes

Knowledge

The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates and focuses especially on developing knowledge of marketing management, the market applications of marketing (international marketing, service marketing, business marketing) and business skills (sales management, purchase management, retail management, foreign trade operations). Teaching also includes advanced courses in marketing research and statistics.

Skills

Graduates find application as marketing and business managers, researchers and staff of advertising agencies, marketing consultants, public relations specialists, and in business to business markets, services, business firms in the consumer market and in public administration, and can also realize their business plans as individuals.

General Competencies

Graduates will be able to solve the partial nature of economic tasks and organize their solutions team. They are able to apply basic research methods and analysis of information processing as a basis for solving practical problems. Graduates will be able to solve the partial nature of economic tasks and organize their solutions team. It is able to apply basic research methods and analysis of information processing as a basis for solving practical problems. Graduates will be able to solve the partial nature of economic tasks and organize their solutions team. It is able to apply basic research methods and analysis of information processing as a basis for solving practical problems.

Occupational Profiles of Graduates

The master’s branch follows the bachelor's degree in the field and deepens its expertise in areas that are needed for marketing influencing the market and successful implementation of business activities.
The philosophy of the program is primarily built on the knowledge of marketing management and marketing applications (international marketing, marketing services, business marketing) and business skills (purchasing management, retail management, foreign trade operations). Graduates of the program can work as managers in the marketing and business department of production companies. You can also find them in advertising, research and media agencies or may act as spokespersons in companies and institutions.

Admission Requirements

Determined by Dean, may include entrance examination, other formal documents.

Graduation Requirement

120 ECTS Credits, Final state examination, Diploma thesis.

Course Structure Diagram with ECTS Credits

List of courses is available at the detailed branch description page 30 ECTS credit per semester.

Program taught in:
  • English

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Last updated July 23, 2019
This course is Campus based
Start Date
Sep 2019
Duration
2 years
Full-time
Price
4,000 EUR
4000 € per year
Deadline
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Start Date
Sep 2019
End Date
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Sep 2019

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