With the Professional Master's Degree in Marketing and Advertising, you will be able to acquire the essential knowledge to create strong brands and position them in the market through strategies of differentiation, innovation, execution, growth and control. Learn to lead the engine department of any company or organization.
Online Communication Department
Director of accounts in agencies
Advertising Agencies in Madrid: Leo Burnett, Gray, Shackleton, Mrs. Rushmore, Lola, BDBA.
Science Park of Andalusia - Granada
Strategic marketing planning
Evolution of marketing processes
The new experience marketing
Marketing One to One
Quality and Efficiency in the marketing plan
Customer Experience and Shopping Experience
Management of commercial networks
New business opportunities
Corporate and institutional
Management of intangibles
Public relations in specialized sectors
Preparation of the media plan: tools and practical cases
Introduction to MK Digital and Online Reputation
Creation of strategy 3.0
RRSS: Facebook, Instagram, Twitter and Google Plus
Audiovisual production in digital media
Positioning SEO and SEM
Online marketing management
Mobile marketing strategies
Contents 3.0 (Blog)
New digital professions
Interaction strategies as brands that connect with the audience
Commercial communication management
Communication strategy and planning
Trade Marketing and promotion
Planning of advertising media
Sell in the digital environment
Market research and consumer trends
Analysis of consumption trends
Qualitative and quantitative methods of Marketing Research
Philosophy of planning
Account management in advertising
Taking of briefing and writing contrabriefing
The Naming, cases and creative dynamics to find him
National and international accounts management
Effective advertising campaigns, from concept to execution
Account Executive: Profile, functions, tools and case studies
Direction and Production of art
Management and control of suppliers
A Unique Method
Know the subject and its surroundings from a perspective based on the current situation to face the future.
Develop your intellectual potential with specific training, acquiring the essential knowledge to know the subject in depth.
The structure of the Master allows concentrating specific areas of the subject, attending to the demands and interests of the market.
Become responsible for your own learning with tools that increase your abilities.
Class sessions shared between the ESCO Granada headquarters and the offices of some collaborating companies.
Content integration activities.
Access to 9 sessions of other 360º Masters chosen by the student.
Spin off - Labs.
Professional Coaching Mentoring.
Final Project and Practices.
Scholarships and grants
The ESCO Foundation, in accordance with its mission, wants to give an opportunity to those candidates who, motivated to study at ESCO and with academic excellence, do not have sufficient financial resources.
Annually grants scholarships and grants to finance the Master Programs.
The program may undergo changes in content, teachers or dates that will be communicated in a timely manner.