DEVELOPMENT OF PERSONAL SKILLS AND DIRECTIVES
They are necessary to advance in the different labor levels. The managerial skills will allow the student to face decisive moments in his career. In managerial positions it is necessary to know how to manage: people, teams, emotions, conflicts, negotiations.
From the personal point of view, students must learn to create their own personal brand, manage their own network of contacts, write a good curriculum and respond appropriately to job interviews, among others.
KNOWLEDGE IN ONLINE MARKETING AND OFFLINE
It is necessary to know both online marketing and offline marketing. Therefore, all the casuistry, tools and analytics of online marketing for hotels are explained in detail. Like content managers, SEO, SEM, email marketing, analytics, online reputation, social networks or blogs, among others.
We also work with offline marketing since it is essential to know how to carry out a marketing plan, customer segmentations, competitive analysis, use a CRM and work with press offices or public relations and advertising agencies
In the hotel marketing courses, they are divided into 3 areas. Special attention is paid to the sales strategy , campaign planning and sales team management . In the subject of hotel marketing work with different types of intermediaries, recruitment, assistance to fairs, creation of tour packages.
Finally, hotel finances are studied from a practical point of view and should allow the student to understand a profit and loss account, be able to carry out the budget of his department as well as read the balance sheet, costs for sales or deviations of results.
E-COMMERCE AND REVENUE MANAGEMENT
The ecommerce is the great axis of hotel marketing, so it works carefully in all its aspects.
Planning, tools, technologies for direct sales, technologies for distribution, databases, payment systems, mobile devices, metrics and web analytics.
And the second subject is the revenue management where the pricing, forecasting, customer segmentation as well as pricing, overbooking, upselling and other tactics are worked on.
The Master in Marketing, Marketing and Tourist Revenue Management of Ostelea is classified into 6 modules:
- Market Structure, International Hotel Marketing and Strategic Management
- Finance of the Hotel Sector, Finance for Marketing and Commercial
- Tourist Marketing, Offline and Online
- Management Skills and Personal Skills
- Ecommerce and Online Distribution. Revenue Manament and Hotel Pricing
- Master's thesis
Ostelea offers its students a training oriented to employability
That is why it makes available to the students the TSDP (Tourism Skills Development Program) as well as a package of services whose objective is to guide and accompany them to achieve their professional objectives. These services include ( subject to convocation) :
- Itineraries (to choose one): Employability - Entrepreneurship - Career Transaction
- Talent Week
- Employment forum
- Graduate Program
- Company Meetings
The TSDP (Tourism Skills Development Program) includes (limited places):
- Management Skills
- Public relations
- advanced Excel
- Turistic marketing
For this Master we highlight the following Professional Outputs:
- Commercial director of tourism and hotel companies
- Marketing executive of tourism and hotel companies
- Reservation manager
- Revenue manager
- Responsible for tourism and hotel e-commerce
- Business intelligence in reservation centers, hotel chains or restaurant chains
- Consultancy in commercial policies of tourist companies
- Entrepreneurship in the tourism sector