The tourism sector in general, and the hotelier in particular, are undergoing an accelerated transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to being able to manage hotel establishments. The high competitiveness of this environment requires the figure of the Ecommerce Director and the Director of Revenue Management as key positions within the current hotel industry.

With the Master in Marketing, Marketing and Tourism Revenue Management is the only master in Spain that meets the following two points. Currently there is no other university school that trains its students along with executives in its sector and that does so with the same tools that most companies use. All subjects have a totally practical development and focused on student professionalization

Reasons to study the Master

Management and Professional Skills

  • Management Experience: The student will develop the basic skills to manage projects effectively, the "Soft Skills".
  • Gamification: The subject of Revenue Management is taught through a simulation with a Business Game system. So that the student practices directing the business of a hotel and working with his companions in situations identical to those that are given in a real establishment.
  • All the professors are executives of the sector they know at first hand the reality of the sector and their classes are totally professional.
  • Program totally in line with the current needs of the hotel industry .
  • Totally professional and practical view: The program is aimed at the acquisition of skills applied eminently, through the deepening of tools and situations raised by a teacher from the sector with support of real cases.
  • Large number of seminars and presentations of work tools of leading companies.
  • Coaching cycle: Master students can participate in the Ostelea coaching cycle, which combines group sessions in various areas, such as emotional coaching or family coaching
  • Program for the development of management skills : Tourism Skills Development Program (TSDP).
  • Monthly conferences with managers of the different departments or CEOs of representative companies in the sector.

Employability and Entrepreneurship

  • The student who wants to start his own business will have access to the Entrepreneurs Project to receive advice. Based on: Project selection Training Access to funding Accompaniment
  • Training oriented to employability: Itineraries of professional careers, week of employability, employment forum, graduate program, among others (subject to call).
  • "Hotel Consultancy: real experiences from one to one": the student will make 4 days of training composed of workshops and visits to hotels to deal with real cases that occur in the hotel sector.

Other outstanding values

  • Ostelea is a member of the Spanish Association of Directors and Hotel Managers .
  • Seminars in Hospitality (Barcelona) or Sustainability (Madrid).
  • Languages: English or French to choose.



They are necessary to advance in the different labor levels. The managerial skills will allow the student to face decisive moments in his career. In managerial positions it is necessary to know how to manage: people, teams, emotions, conflicts, negotiations.

From the personal point of view, students must learn to create their own personal brand, manage their own network of contacts, write a good curriculum and respond appropriately to job interviews, among others.


It is necessary to know both online marketing and offline marketing. Therefore, all the casuistry, tools and analytics of online marketing for hotels are explained in detail. Like content managers, SEO, SEM, email marketing, analytics, online reputation, social networks or blogs, among others.

We also work with offline marketing since it is essential to know how to carry out a marketing plan, customer segmentations, competitive analysis, use a CRM and work with press offices or public relations and advertising agencies


In the hotel marketing courses, they are divided into 3 areas. Special attention is paid to the sales strategy , campaign planning and sales team management . In the subject of hotel marketing work with different types of intermediaries, recruitment, assistance to fairs, creation of tour packages.

Finally, hotel finances are studied from a practical point of view and should allow the student to understand a profit and loss account, be able to carry out the budget of his department as well as read the balance sheet, costs for sales or deviations of results.


The ecommerce is the great axis of hotel marketing, so it works carefully in all its aspects.

Planning, tools, technologies for direct sales, technologies for distribution, databases, payment systems, mobile devices, metrics and web analytics.

And the second subject is the revenue management where the pricing, forecasting, customer segmentation as well as pricing, overbooking, upselling and other tactics are worked on.


The Master in Marketing, Marketing and Tourist Revenue Management of Ostelea is classified into 6 modules:

  • Market Structure, International Hotel Marketing and Strategic Management
  • Finance of the Hotel Sector, Finance for Marketing and Commercial
  • Tourist Marketing, Offline and Online
  • Management Skills and Personal Skills
  • Ecommerce and Online Distribution. Revenue Manament and Hotel Pricing
  • Master's thesis

Professional careers

Ostelea offers its students a training oriented to employability

That is why it makes available to the students the TSDP (Tourism Skills Development Program) as well as a package of services whose objective is to guide and accompany them to achieve their professional objectives. These services include ( subject to convocation) :

  • Itineraries (to choose one): Employability - Entrepreneurship - Career Transaction
  • Talent Week
  • Employment forum
  • Graduate Program
  • Company Meetings

The TSDP (Tourism Skills Development Program) includes (limited places):

  • Management Skills
  • Public relations
  • advanced Excel
  • Turistic marketing
  • Coaching

For this Master we highlight the following Professional Outputs:

Professional outings

  • Commercial director of tourism and hotel companies
  • Marketing executive of tourism and hotel companies
  • Reservation manager
  • Revenue manager
  • Responsible for tourism and hotel e-commerce
  • Business intelligence in reservation centers, hotel chains or restaurant chains
  • Consultancy in commercial policies of tourist companies
  • Entrepreneurship in the tourism sector
Program taught in:
  • Spanish

See 9 more programs offered by The Ostelea - School of Tourism and Hospitality International »

Last updated November 15, 2018
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