Master in Marketing Science

General

Program Description

Differential factors

  1. The only program in Spain and Europe that integrates qualitative and quantitative research techniques with a decision-making approach and the application of Data Science and Analytics techniques in tactical and strategic contexts.
  2. Use of the latest technology in specialized software for information analysis, Excel, R, SPSS and SAS, and other software related to data visualization and Big Data in general.
  3. Business Experiences through face-to-face visits to multinational companies in the sector.
  4. Use of practical and original cases in class, provided by teachers with real data from their companies.
  5. Hands-on methodology, through evaluations based on Master Project.
  6. This Master in Marketing Science offers an International Business Experience in London .
  7. + than 20 real experiences of research and business intelligence thanks to a faculty formed by expert professionals with teaching experience that allow having a multiple perspective of the uses of Marketing Science in the company.

Employability Ratio

  • 6 months after completing the program: 100%

Data of former students of the program

Functional areas that our students occupy

  • 61% Marketing
  • 26% ICT
  • 13% Business development

Geographical areas where they work

  • 90% Spain
  • 8% LATAM
  • 1% Rest of Europe
  • 1% USA

Methodology

The methodology of the program is focused on student learning through the combination of an adequate individual effort and the ability and involvement demonstrated in teamwork.

Tutors, mentors and teachers, facilitate the process of understanding and applying knowledge and transmitting skills.

  • Virtuous circle of action-feedback-analysis-action in the participants of our program.
  • Development of critical thinking, promotion of independent learning (Student Centered Learning).
  • Sessions oriented to decision making.
  • Individual requirement in evaluations, cases, exercises, etc.
  • Team presentation of company cases.
  • Preparation, presentation and defense in groups of a final project supervised.

Methodological Criteria

  • Theoretical component
  • Practical component
  • Works and cases
  • Final project
  • Individual evaluations
  • Group evaluations

130905_pexels-photo-265087.jpegPixabay / Pexels

Academic structure

Our Master in Marketing Science has a specialized program in Marketing Research & Analytics that reinforces the global vision of business and the international approach through practice, the latest technologies and digitization, to define the analyzes and opportune decisions to respond to the market challenges.

Core modules

  • Strategy and consumer
  • Market intelligence
  • Customer analytics
  • Decision Making

Cross sessions

  • Business reality
  • Management Competencies
  • Tools and software
  • Stage in London
  • Business Experiences

TFM

  • TFM

Rankings

# 27 ESIC among the 27 best International Business Schools in MBA teaching - Bloomberg Business
TOP - ESIC in the top 250 of the best MBA Business Schools in the world - QS
TOP - ESIC in the world top of university centers and business schools - U-Multirank

Last updated Apr 2020

About the School

ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct ... Read More

ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with the business environment in order to provide you with practical academic training that focuses on the needs of the labor market. We offer training with values, to engage successfully as a highly qualified professional with excellent command and knowledge of the latest trends. Read less
Madrid , Barcelona , Valencia , Seville , Zaragoza , Málaga , A Coruña , Pamplona , Bilbao , Granada , Vigo , Spain Online + 11 More Less