Master in Marketing Management
Built around the very latest research findings, expert thinking and real-world practice in marketing the University of Aberdeen’s MSc in Marketing Management is designed to provide students with the knowledge and skills to pursue a career in marketing in a wide and diverse range of Twenty-first century business environments.
Upon completing this programme you will be able to add significant value to any organisation by being able to:
- Appraise the marketplaces for opportunities and threats
- Understand the role of marketing within an organisation
- Critically appraise the relevance and practicality of marketing theories
- Interpret, apply and adapt marketing theories for use in practical settings
- Think and operate creatively to scope, refine and deliver practicable marketing proposals and solutions
- Translate ideas, theories and plans into practice
- Promote products via traditional media, and the Internet
- Work effectively as part of a marketing team
- Manage marketing teams
Bringing together faculty interests, knowledge, experiences and a strong commitment to graduate employability prospects, the programme of six modules and a dissertation/project is designed to enable you to prosper in what is a complex and competitive and continually changing market place. Importantly, the modules you will study employ a variety of modern and traditional teaching methods including lectures, small-group workshops, computer-based simulations, interpersonal role-plays, negotiating and marketing pitch presentation exercises. Moreover, our programme also offers students the option of following one of two routes in the last stage of the programme: undertaking a traditional research dissertation or a practice-based ‘consultancy project’ based on a specific company-based issue.
- Marketing Management
- Marketing Decision Making
- Interpersonal Management & Negotiation
- New Product & Service Development
- Marketing Communications
- Consumer Behaviour
- Business Model Innovation
- Research Methods
- Dissertation or Marketing Project
Our programme employs a variety of assessment methods which are designed to assess knowledge, competencies and skills that are required in the role of a modern marketer. Predominantly this means you will be required to prepare reports, group and individual presentation etc. For example, in the Marketing Management module you will be required to work both individually (writing two reports) and as a group (compiling a report and making a formal presentation).
The minimum requirement is a good first degree (equivalent to a British second-class Honours degree) or above in any discipline.
References are not required in order for applicants to submit an application. They are not usually required in order for a decision to be made but in certain cases applicants may be asked to provide a single academic reference at the request of the academic selector.
The English Language Requirement for all College of Arts and Social Sciences Masters programmes is an IELTS of 6.5 with 6.0 in the writing and reading (or equivalent TOEFL iBT or PTE).
Applicants who do not meet the above standard, may be offered entry on the condition that they undertake the 13 month programme including a four week Business Skills & Communication Course run by the Language Centre at the University of Aberdeen. Please note, students who accept an offer of a place will be asked to pay a deposit to secure their place. This deposit is later deducted from the tuition fees payable at registration.
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