Master in Marketing Management

Instituto de Empresa, IE Business School - Executive Education

Program Description

Master in Marketing Management

Instituto de Empresa, IE Business School - Executive Education

The Master in Marketing Management is an innovative learning experience that includes a residential period in London and Shanghai, and is based on the acquisition of globally relevant skills and competencies that mark out effective sales and marketing managers in the 21st century. The master is run in collaboration with Publiespaña and also enjoys the support of a large group of corporate sponsors. It also enjoys the support of a number of multinational companies from the sector, allowing you to develop your network of professional contacts from the global business community.

The Program Difference

  • Develops top marketing and sales capabilities with a strategic vision of the company.
  • Offers a permanent contact with business reality.
  • Broad international focus

Program Structure

The Master in Marketing Management is a 13-month, full-time, intensive program composed of four teaching periods. It provides world-class education based on the hands-on approach afforded by the case method: you will learn through the collective experience of the industry and its mistakes and successes, all under the tutelage of our top faculty.

You and the Master in Marketing Management

The Master in Marketing Management offers you a unique chance to expand your master experience by deepening your knowledge of particular areas through a variety of elective options. Personalize the Master in Marketing Management during the fourth period: participate in the IE Venture Lab to channel your entrepreneurial energy, take part in the exchange program at partner institutions around the world, do research projects with professionals in the area, or choose other options depending on interests.

With a variety of elective options, the Master in Marketing Management offers you a unique chance to customize your master experience by deepening your knowledge of particular areas. The Beyond Borders Experience presents you with an array of personalization options.

Your Future

Taking the Master in Marketing Management is an investment in your future. IE Business School graduates are exceptional people with exceptional skills, and are sought out by companies, consulting firms, and financial institutions around the world. IE Business School's Master in Marketing Management is the beginning of a bright future for you.

Target audience


For those working or planning to work in:

  • Marketing and Sales
  • Consulting
  • Market Research
  • Positions in which cross cultural skills, diversity and cultural awareness play a fundamental role.

This school offers programs in:
  • English


Last updated November 15, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2019
Sept. 2019
Duration
Duration
13 months
Full time
Price
Price
31,000 EUR
+EUR1,050 contribution to IE Foundation
Information
Deadline
Locations
China - Beijing, Beijing
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Spain - Madrid, Community of Madrid
Start date : Oct. 2019
Application deadline Request Info
End date Request Info
United Kingdom - London, England
Start date : Aug. 2019
Application deadline Request Info
End date Request Info
Dates
Aug. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info
Sept. 2019
China - Beijing, Beijing
Application deadline Request Info
End date Request Info
Oct. 2019
Spain - Madrid, Community of Madrid
Application deadline Request Info
End date Request Info