The Master in Marketing Management prepares the student to respond to the business ecosystem in a 4.0 era, through the development of research skills and the application of the fundamentals of Marketing to the reality of organizations. This learning takes place in an environment strongly linked to companies.Main benefitsApplication of Marketing knowledge in solving real cases, in partnership with national and international companies.
Use of Management and Marketing simulators, in order to solve problems and make decisions.
Focus on developing business research and marketing skills.
Encouraging participation in national and international university contests, such as L'Oreal Brandstorm, EDP University Challenge, Junior Achievement and Google Online Marketing Challenge
Visiting companies and classes taught by professionals in the business environment are a common practice throughout the program.
Seminars on topical topics in Marketing given by specialists and market professionals.
Highly qualified faculty, composed of doctoral professors and specialists in the field of marketing management, with close ties and with successful experiences in the corporate world.
Employability workshops and development of a personal communication and media training plan.CompaniesMost curricular units are based on solving a marketing case of national or international companies.
It is a unique opportunity to put into practice, in a real context, the theoretical foundations acquired in the classroom.
In the last editions of the Masters, students had the opportunity to work with institutions such as: Accenture, Chicco, Concentra, DHL, Aga Khan Foundation, Havaianas, Kidzania, Leroy Merlin, Melissa, McDonald's, Compal Veggie, MAAT, Oracle, SMEG, Toys R Us, Wonderland Lisboa, among other renowned brands.RecipientsThe program is aimed at all professionals who intend to acquire, deepen or consolidate marketing knowledge, regardless of the level of knowledge they have on the most varied themes of marketing.
It is intended to provide the student with the skills and operational tools necessary to develop a professional career in the field of marketing, particularly in terms of management and decision making in a business or organizational environment.
Graduates in Marketing:
All candidates with a degree or in the process of completing their Marketing degree, whose objective is to obtain a specialization as a Marketing Manager, this Master complements the learning developed during the Degree, not repeating content and focusing on the strategic aspect of the area, allowing a specialization in a specific area through optional courses available in the second year.
Graduates in areas other than Marketing:
All candidates who are graduates or in the process of completing their degree, regardless of the background / course, will have the opportunity to attend an intensive course to standardize knowledge in Marketing. During the master's degree, they will have the opportunity to develop marketing management skills to embrace professional challenges other than the degree.Syllabus1st semesterStrategic marketing
Marketing Management Simulator
Investment Project Management
Business Law
Leadership and Negotiation2nd SemesterRelational Marketing
Consumer Economics
Analysis and Support Systems
Project Design3rd SemesterService Management (optional)
Branding (optional)
Commercial and Sales Management (optional)
Consumption (optional)
New Marketing Trends (optional)
Dissertation / Professional Project / Professional InternshipNote: only one optional UC is mandatory.
4th SemesterDissertation / Professional Project / Professional InternshipAdmissionAdmission to the IPAM Masters courses can be done through the following ways:
1. Degree (or legal equivalent)
To begin the process, the applicant must present the following original documentation:Citizen Card (or Identity Card and Taxpayer Card);
Qualifications Certificate;
Curriculum vitae.2. Bachelor's degree nearing completion (isolated subjects regime)
To begin the process, the applicant must present the following original documentation:Citizen Card (or Identity Card and Taxpayer Card);
Curriculum vitae.The Candidate may initially choose to enroll in the Isolated Disciplines Regime, attending up to 50% of the total ECTS of the curricular part of the Master's program, while still completing a Bachelor's degree.
