The roles in the Marketing sector generally deal with specific activities such as internal and external communication, positioning and sales strategies, the social and web part of a company. Training in this sector must take into account the multidisciplinary aspect and, therefore, integrate the Strategic, Digital & Commercial vision.
The Executive Master in Marketing Management was born from a combination of three complementary areas of marketing, characterized by the following pluses:Updated and complete program, to develop and integrate technical skills in a constantly evolving sector: from strategic and operational marketing, up to aspects related to sales (negotiation, customer relationship management, sales strategies, sales force management) and digital marketing (digital strategy and social media management).
Final Project Work. Along the way there is the possibility of taking part in the project activity, which will focus on the design of a marketing plan for a specific need (e.g. the establishment of a start-up, the launch of a new product or service , brand management, etc.). It will be an opportunity to combine the technical and soft skills developed with the teaching of the master, thanks also to the support of a mentor teacher who will follow the participants until the final presentation. To learn more click here!
Over 20 years of history and more than 1000 participants including junior (recent graduates) and senior (professionals) figures who have chosen our way of doing management training, always expressing a high degree of satisfaction at the end of the master (Click here for testimonials ).
The Business School has also received several awards including the Adriano Olivetti Award in research and innovation - announced by the AIF - and the SMAU Innovation Award .Why choose this MasterMultidisciplinary and experiential approach. The path embraces all the business processes of the Marketing function, both in the sales area (customer relationship management, sales strategies, sales force management) and in the digital marketing area (digital strategy and social media management). Lessons are enriched by experiential content (present in 50% of the program) with the use of specific tools to do business "practice" directly in the classroom.
Final Project Work. Along the way there is the possibility to take part in the project activity, to work on a marketing plan within a team with a consultative approach (from product communication, to web and social campaigns up to sales strategies). It is an opportunity to combine the technical and soft skills developed with the teaching of the master, thanks also to the support of a mentor teacher who follows the participants until the final presentation.
Teachers directly from the corporate world. The practical approach to teaching derives from the strong competence of its faculty, which sees professionals and sector managers together. In the classroom you work on aspects taken from business practice to have tools and solutions that can be used in your professional sector.
Employability and career support thanks to the Placement Office that works as a coach, to improve the presentation and promotion of one's professional profile.
