Master in Marketing Management

General

Program Description

The course allows students to learn about the techniques and tools needed to develop an organization that is based on an integrated approach.

The advantage of a systematic view of the most suitable distribution network.

Attending the Marketing Management, developing a focus on how to make things happen. The career prospects in the sales area are confirmed as being on the rise and very dynamic, as determination and ambition make the difference for those wishing to start a career both as a consultant or for a company.

The Master in Marketing Management is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lectures, an estimated 540 hours of independent study, and 600 hours of internship.

Classroom participation is about 30 hours per week structured in order to work in groups, while not neglecting individual students.

FEES

The tuition fee for the Master is € 14,800 (VAT free) to be paid in three installments:

  • First installment: 1.850 euros
  • Second installment: 7,000 euros
  • Third installment: 5.950 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab , access to the study areas, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.




Last updated Mar 2020

About the School

BBS (est. in 2000) is the business school of the University of Bologna (est. A.D. 1088). BBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in ... Read More

BBS (est. in 2000) is the business school of the University of Bologna (est. A.D. 1088). BBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in Italy. Read less