The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both marketing strategies and the way we sell. Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need. For these reasons it is so important to be well trained in areas such as Commercial Management and Marketing.
The Master in Marketing Management and Commercial Management is designed to train professionals to lead these changes and know how to convert market opportunities and challenges into competitive advantages for the company. Professionals with a solid background, both in marketing and commercial management, knowledgeable about new marketing trends and with a deep knowledge of the organizational aspects that generate corporate value, which is key to enabling the growth of any organization.
The student will have the option, at the end of the school period in Barcelona, to complete a two-week residential stay at Kean University (USA).
Master in Marketing Management and Commercial Management - Campus Madrid
The world is constantly updated, with the master's degree in marketing management and business management you will learn to adapt quickly to all kinds of circumstances and adversities, converting them into opportunities to make your business stand out.
Reasons for the Master in Marketing Management and Business Management of EAE Business School
- Residential Program in New York
At the end of the school term, you can make a two-week stay on "Retail
- Advisory Board
Our master's degree curriculum is developed jointly with an advisory body made up of professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa or Dockers, among others.
- International Talent Program
If you aspire to an international professional development, you will have maximum visibility among the multinationals that collaborate with EAE through Employment Workshops and interviews with headhunters and international selection consultants.
- Outdoor Training
The master includes a calendar of activities where you will develop coaching skills applied to marketing in favorable and inspiring environments.
- Prestige Partners
We are partners of the main marketing associations in Spain, such as the Spanish Marketing Association (AME) and the Spanish Association of the Digital Economy (ADIGITAL).
- Business Networking
Meetings with professionals from large companies and other students, which will allow you to expand your network of contacts. In 2017 we organized meetings with executives of companies such as Microsoft, Red Bull, HP, CEPSA or Grupo Hero, among many others.
- EAE Emprende
Through our business incubator, we train, finance and accompany your entrepreneurial projects. EAE Lab will provide you with the necessary resources and environment so that you can identify the competitive advantages and develop your business idea.
- Ranking The World
Second best master in the Marketing area in Spain (ranking "250 Masters, ed. 2017" of El Mundo)
Requirements and Admission
Those who successfully complete the program will obtain the Master's Degree in Marketing Management and Business Management from EAE Business School and the Polytechnic University of Catalonia (Barcelona Campus) or the Rey Juan Carlos University (Madrid Campus).
In order to obtain the qualifications granted by universities, it is necessary to comply with the requirements that both institutions request.
The fundamental objective of our admission process is to ensure the suitability of the candidates, through their professional trajectory and academic curriculum. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.
To start the admission process it is necessary to fill in the corresponding form, so that the profile of the candidate can be evaluated by our Academic Committee. If the resolution of the Admission issued by the Academic Committee to the Master in Marketing Management and Commercial Management is positive, the candidate may formalize his or her enrollment in this Master.
The Career Careers Service of EAE Business School is responsible for creating new job opportunities that guide and accompany the student, with an analysis of their profile, to achieve their professional goals and adjust their expectations and interests to the labor market.
The Careers Department also organizes events to promote employability such as the Online Employment Forum; the Bank of Opportunities with more than 6,000 job offers published per year; or the International Talent Program, aimed at students seeking international development and visibility in multinational companies, with workshops and interviews with headhunters from different parts of the world. EAE also participates in the employability programs of brands with great projection such as L'Oreal, Banco Sabadell, Leroy Merlin, Kyocera, Schneider Electric, IBM, among others, to which students have access.
- Marketing director
- Commercial Director
- Product Manager
- Brand Manager
- Digital Marketing Manager
- Key Account Manager
- Head of Direct Marketing
- Trade Marketing Manager
- Marketing Technicians
- Commercial Technician
Some data of our Employment Report 2017:
- 93% of students find work before six months after the end of the program
- 34% increased their salary up to 30% one year after completing the master
- 67% of students have achieved a job opportunity through some of the available routes through EAE Business School
- 74% accept a new profession offer after graduation
Program taught in: