Master in Marketing, Management, Communication & Media

General

Program Description

Overview

The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world.

In today’s evolving marketplace, innovation communication strategies are imperative to enhance individual and national development. With rapid globalization, the current economic environment faces many challenges including changing consumption patterns, increasing competition, talent retention, shifting media platforms, transforming trends in the digital age and socio-cultural issues. As a result, business firms and government entities require their products and services to be deeply linked to communications and social changes.

This course will enable students to develop communications, brand, media and management strategies, as well as evaluate them using the right methodologies. This cohesive multi-disciplinary programme covers varied topics crucial for our student’s future careers as key influencers. Students will improve decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft HR policies and manage human assets and communications strategies as well as application data to craft compelling messages and seamlessly handle critical PR situations.

Our faculty is composed of distinguished professors and lecturers from Paris-Sorbonne and the CELSA Graduate School of Communication who have achieved worldwide acclaim and impart a thorough knowledge of Marketing, Management, Communications and Media.

International recognition

Paris-Sorbonne University Abu Dhabi provides the combined experience of three globally renowned French universities including Paris-Sorbonne University, Paris-Descartes University and Pierre and Marie Curie University. This rich heritage of joint excellence is now available in Abu Dhabi under the Ministry of Education and is recognised worldwide.

A unique affiliation to CELSA Graduate School of Communication

Established in 1957 and attached to the Paris-Sorbonne University, this graduate school is dedicated to information and communication sciences. CELSA trains top professionals for companies involved in communications, marketing and advertising, management, media and journalism. The unique affiliation between Paris-Sorbonne University and CELSA ensures that our students are at the forefront of developments in these fields and are well positioned for careers at a global level.

To view the brochure please click here

Last updated Apr 2018

Keystone scholarship

Discover the options our scholarship can give you

About the School

Welcome to Paris-Sorbonne University Abu Dhabi (PSUAD), your first step towards an international prestigious degree. Paris-Sorbonne University Abu Dhabi is a higher education institution that attracts ... Read More

Welcome to Paris-Sorbonne University Abu Dhabi (PSUAD), your first step towards an international prestigious degree. Paris-Sorbonne University Abu Dhabi is a higher education institution that attracts not only the best students from the UAE, but also the best students from all over the Middle East and the around the world. Read less