Master in Marketing Analytics

General

Program Description

Gain the qualitative and quantitative analysis expertise that’s in high demand among leading companies across a range of industries.

  • 57% Female Students Enrolled
  • 26 The average age of students in this program
  • 71% International Students Enrolled
  • 83% Global Placement Rate

Program Features

  • Develops the critical expertise in qualitative and quantitative analysis that is in high demand among leading companies across a range of industries.
  • Teaches skills specific to success in the modern marketing world, including research and analysis, customer insights and relationship management, international marketing, consumer and buyer behavior, and database analytics.
  • Access to the latest software used to inform decision making in marketing, including Quality, SPSS, SAS, SQL, R, Qualtrics, TAPSCAN, Qualboard, Perseus, and MediaMark.
  • Classes are held in the evening and all analytics degrees are offered in part-time and full-time formats.
  • STEM designation, increasing employability of international students due to three years of OPT (optional practical training).

Career Outcomes

The Bentley MSMA prepares you for a wide range of careers, no matter the industry you are interested in. See below for a partial list of employers and job titles our alumni have achieved over the past year.

Company Name Alumni Title
Adidas Group Peru Retail Marketing Sr. Manager
Applied Marketing Science Analyst
Bose Corporation Marketing Optimization Analyst
CVS Health Consultant - Enterprise Analytics
Foxconn Business Program Manager
Lightship Wealth Strategies Investor Relations Specialist
Nuance Communications Marketing Operations Analyst
Partners Project Analysis
TripAdvisor Marketing Specialist
Wayfair Business Analyst

Hands-On Learning

Courses in the MSMA program make extensive use of the campus-based Center for Marketing Technology (CMT). There, you’ll apply up-to-the-minute tools to aid decision-making in database marketing, product design, sales automation, analysis of social media effects, and other key areas. The center includes a mini-lab where you can conduct focus groups and product tests; the lab has a video feed to an adjoining observation room and to the main classroom.

The Bentley Graduate Online Learning Experience

Online education has revolutionized learning in higher education. At Bentley, we offer online education in two ways. Watch our video to learn more about those formats and how you will engage with professors and other students no matter where you are located.

Top Employers Hiring Our Graduates

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Curriculum

Foundation Courses

All applicants will be evaluated for foundation waivers.

  • GR521 | Managerial Statistics
  • GR523 | Marketing Management

Core Courses

  • CS605 | Data Management and SQL for Analytics
  • IPM652 | Managing with Analytics
  • MK612 | Strategic Marketing
  • MK711 | Marketing Research and Analysis
  • MK726 | Customer Data Analysis and Relationship Marketing
  • ST625 | Quantitative Analysis for Business
  • ST635 | Intermediate Statistical Modeling for Business

Elective Courses

Select two marketing courses from the list below. The remaining course can be in marketing or any other discipline, at the 600 level or higher.

  • MK701 | Internship in Marketing Practice
  • MK712 | Consumer and Buyer Behavior
  • MK713 | Marketing Promotion and Communication
  • MK715 | New Products: Planning, Developing and Marketing
  • MK716 | International Marketing
  • MK718 | Marketing of Services
  • MK725 | E-Marketing
  • MK735 | Marketing for Corporate Immersion
  • MK755 | Special Topics in Marketing
  • MK758 | Enhancing Creativity
Last updated Dec 2019

About the School

Bentley University is one of the nation's leading business schools, dedicated to preparing a new kind of business leader and one with the deep technical skills, the broad global perspective and the hi ... Read More

Bentley University is one of the nation's leading business schools, dedicated to preparing a new kind of business leader and one with the deep technical skills, the broad global perspective and the high ethical standards required to make a difference in an ever-changing world. Read less