The rapid economic and technological transformations occurring in the global economy and the transition from an industrial to a knowledge-based economy confront corporate leaders with new challenges. The rising flood of data associated with the dynamic complexity of today’s business environment can no longer be handled by traditional methods and manager’s personal experience alone.
This degree programme delivers interdisciplinary learning and research opportunities, that allows students to gain application-oriented knowledge for practical management solutions. Through the integration of management, data analysis and information systems knowledge, students will be able to develop the latest in innovative solutions for managing information-driven organizations.
Management Studies as a Comprehensive Study Element
All students in the Masters programme Management & Entrepreneurship complete management studies as an associational study element. In the process, students deepen their professional skills in the field of management knowledge in a total of three modules. Building on the first semester (“Organisation, Innovation and Strategy”), business ideas for companies and practical partners are developed within the framework of an idea competition in the second semester (“Innovation Project”). The focus in the third semester is on the current state of research on the subject “entrepreneurship”, which is particularly applicable in relation to the foundation planning phase and business plan.
During the first semester, students become experts in extracting knowledge from data. They acquire a foundation in mathematics, skills in the use of data analysis tools and an understanding of the data economics. The second semester includes modules in storage and mining of massive datasets, probabilistic modeling, analyzing networks as well as forecasting and simulation. In the third semester, students undertake a challenging research project, working in teams to address questions of practical relevance with scientific rigor – often in cooperation with leading companies, focusing on data-intensive problems from different industries. In addition students deepen their knowledge of data privacy and ethics.
Two additional electives provide the possibility for further specialization that matches your professional or personal interests. Students can choose from a wide range of subjects, e.g.: Geo Information Systems, Semantic Web, Information Retrieval and Unstructured Data, Visualization and Communication, Parallelization and High Performance Computing. Alternatively, students can choose a maximum of two optional modules from other Management & Entrepreneurship majors. Students planning to study abroad are advised to schedule this for their third semester.
In the field of Management Studies, students deepen their specialist skills by completing a total of three modules. The interdisciplinary Complementary Studies component to the program also comprises three modules and provide students with a general foundation in academic and research. The special focus of the Complementary Studies allows students to familiarize themselves with methods reaching beyond disciplinary boundaries and to develop new strategies for solving problems arising in science and practice.
In the final semester, students write their Masters dissertation and attend the accompanying Masters Forum.