We live a new normal. Companies have already become aware of the impact of digitization on their businesses, and in the face of uncertainty, they look to the most advanced companies, digital native companies, to mark their strategy.
There are many businesses that have been born on the Internet and have succeeded both in Spain and in the rest of the world. They are companies that, thanks to the use of exponential technologies, have changed the rules of commerce and customer service. Companies that seek a different and innovative value proposition, which places the customer experience at the center of all its processes, and which are characterized by transparency and a powerful brand image.
The Master in Management in Digital Business at Loyola University prepares you to master the traditional functions of the company in this new business digital ecosystem and learn the keys that will make you a successful manager.New managers for new business modelsWould you like to work in companies like these? Cabify, Hawkers, Pompeii, Mr. Wonderful, Tutellus, Ulabox, Singularu, Sherpa.ai or Wetaca are some of the best-known native Spanish digital brands that have grown the most in recent years.
The rise of e-commerce worldwide has driven the development of these new business models that are revolutionizing the business world and that need managers who know how to understand the particularities of digital business and apply them to all functional areas, from marketing to finance, through human resources or operations.
But in addition, a recent report by IDC Research Spain estimates that 75% of European organizations will have been digitally transformed by 2027 and will be similar to digital natives, in order to compete in the current digital framework. Specializing in the management of digital companies is, therefore, a bet for the future that will open the doors of employment.
The Master in Digital Business Management gives you that global and strategic vision of digital business, and provides you with the knowledge and specialized tools necessary for you to know how to successfully manage the so-called Pure Players Digital companies.
With a 100% practical and experiential methodology, at the end of the master you will have all the specialized knowledge necessary to immediately join any digital company.
In this sense, before joining the professional practices, you will carry out an Assessment, consisting of a set of tests that will validate that you are ready to join the labor market, evaluating from a professional point of view your skills in situations that simulate, the most really possible, the tasks or situations you will encounter in the company.
In addition, so that you can apply in a practical way what you have learned, you will develop, with the tutoring of a professional, a Corporate Project in which you must provide solutions to a specific and real problem of a digital company, whose managers will be in charge of evaluating it. In addition, the master's degree ends with the 2-month professional internship period.Why study our Master?Successful digital business and university endorsed program
Connected with business reality from day one
Practical training oriented to the specific competences of the sector
Guaranteed internships
