Interested in entering a field defined by constant evolution, transforming with advancements in technology? Crafted to elevate your knowledge of marketing and communications, GBSB Global’s Master with Digital Marketing inspires innovative thinking and decisive action. Combining analytical thinking with agile methodologies, students will feel confident leading progressive campaigns online for a variety of companies across a range of industries.
Delve into artificial intelligence, big data, design thinking methodologies for product development and innovation, learn to implement best practices in digital content management, foster an experimental campaign management mindset, and more, to become an expert in the field ahead of market trends.
Program duration - 12 months (including the holidays)Taught language - EnglishIntakes - October/January/April each yearLocation - Birkirkara, Malta/OnlineEQF/MQF - Level 7ECTS credits - 90
A mix of core and elective courses (a total of 90 ECTS credits), including:
Finance for Management
Strategic Management and Analytics
Economics and Geopolitics
Effective Teamwork and Project Management
Digital Transformation, Innovation, and Technology
Business Intelligence in the Era of Big Data and AI
Social Media Marketing
Web and Mobile Marketing
E-Commerce and Digital Customer Loyalty
Final Project (multifaceted assignment)
Why GBSB Global Business School?
Obtain a state (MFHEA) accredited, internationally recognized Diploma
Become a global citizen - a study in an English-spoken, all-inclusive environment comprising over 100 nationalities, as you develop a truly global mindset and multi-cultural managerial skills
Enjoy industrial company visits and Guest Speaker lectures delivered by international industry experts
Access world’s most famous international conferences, seminars, and forums whilst living in Malta, established Digital Innovation Hub
Get your money back upon graduation with Get-Qualified National Tax Credit Scheme
Start your own venture with G-Accelerator, GBSB Global’s startup incubator
Why study MIM with Digital Marketing at GBSB Global in Malta?
Become a leader in digital marketing by honing in on the areas of Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, marketing automation, digital advertising, and content management. Study at GSBB Global, recognized for its digital tools and using these to further advance students’ employment marketability.