Master in Luxury business Management (EBS Geneva, Switzerland)

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Introduction

This Master’s Degree enables you to obtain a double certification from EBS Genève and CREA OMNES. The Future of Luxury Business is Here. Les Grandes Maisons of the luxury market knows that remaining stable is all about progressing through balancing the yesteryear and tomorrow's economy and adapting to a new generation of customers.The best way to ensure that the luxury industry continues to thrive is through a new management approach that promotes new adventure through never-before-seen technology and digital services that allow luxury to progress within the realms of craftsmanship. This course allows students to grow within the field of Brand management and markets understanding of what luxury will be tomorrow. Students will understand that it is not currently thinking of today that will help but moreover to anticipate what is required for the future. Through savvy technology and modern skills & methodologies, students will be able to define the core principles of driving ahead within the industry. This program is designed to provide core practice through the eyes of the major luxury brands thanks to many workshops with real challenges given by Maison’s top executives with whom our students will work for and exchange. Marketing, Digital media, and style are transversal and transfuse the whole of the program Program in collaboration with CREA Geneve. Located in Geneva, one of the most important Luxury platforms, hosting well-known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business. From a product excellence culture, Luxury has shifted to worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom To embrace this new complexity, the program is articulated around three main modules, each complementing the other:Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi-tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow. Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering to the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities. Full-time program from Monday to Thursday, the course is articulated around three main content pillars: Branding & Image Connected Consumer Experience Culture & Creation Director’s Vision The pillars of tomorrow's luxury are already entrenched. We must now ensure that we can develop them effectively through new models and ensure that the future of tomorrow is already built today. For more information and details please visit our websites: www.ebs-geneve.com & www.creageneve.com For registration, please click here.

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About the School

EBS GENÈVE

The Business School for the New Economy, EBS Genève is a Management School with degrees at Bachelor and Master's.

The Business School for the New Economy, EBS Genève is a Management School with degrees at Bachelor and Master's. Read less

Geneva

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Master in Luxury business Management (EBS Geneva, Switzerland)

General

Introduction

Career Opportunities

Curriculum

Admissions

Facilities

About the School

EBS GENÈVE

EBS GENÈVE

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

Other