Master in Luxury Packaging Design
Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury oriented" markets or brands that seek to achieve a unique positioning in the cluster of luxury goods. The presentation of a portfolio and good knowledge of Adobe Photoshop, Illustrator and Indesign are prerequisites for the course. The objective is to create art directors and brand designers with a rich knowledge and informed viewpoint of creative and strategic approaches to position appropriately a brand through the communication in luxury packaging.
Starting from the study of the basic techniques of 3D modeling, the curriculum explores the use of materials and visual communication, focusing on the characterisation of font types and key visuals. Following an overview of the historical and social-cultural developments of luxury goods, the learning will lead to the analysis and definition of brand values Ã¢â‚¬â€¹Ã¢â‚¬â€¹for the target market. This course focuses on the advanced virtual modeling techniques and papermaking technologies available to designers as well as the graphic design aimed at luxury packaging and the identification of latest styles and trends in the world of Luxury oriented products.
Acquiring strategic skills in order to build brand personality in the field of luxury, the student will be involved in the creation of a new concept of a Luxury brand product through the briefing phase with the client, building a strategic and practical application of 3D modeling techniques, and advanced prototyping. The project carried out will be concerned with the development of the Luxury brand at industry level and will involve a presentation to the client.
Thanks to the command of contemporary trends in the field od luxury, the designer specializing in Luxury Packaging is able to devise innovative product strategies thanks to the briefing phase with the client, the strategic construction and the practical application of modeling techniques in 3d and prototype creation. This process will lead the learner until the realization of the final project that not only will lead packaging development of a luxury brand at industrial level, but will also include the real presentation to the client.
Thanks to the in-depth knowledge of the current trends in the Fashion and Luxury industry, the designer specialized in luxury packaging is that expert highly specialized who is able to conceive innovative product strategies to give a brand an unexpected, new and real marketing added value
A designer specialized in Luxury Packaging works in a design studio or in one of the many international luxury design or fashion companies. In the range of further career opportunities available, the luxury packaging designer can find work in branding agencies, advertising, graphic design studios or in communication departments within fashion and luxury companies.
- structure the methodology of ideas for the creation of a luxury brand vision;
- integrate 3D modeling techniques within creative projects surrounding luxury products;
- manage the knowledge and use of exclusive materials and techniques
- associate the use of graphic design to the communication strategies of luxury-oriented brands;
- strategically evaluate the concept of luxury in the marketing of the brand products.
- visual communication
- contemporary luxury packaging
- new concepts in luxury packaging
- research methods
Students who successfully complete the programme will be awarded with an Istituto Marangoni certificate.
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Last updated March 15, 2016