Master in Luxury Accessories Design & Management
The course is intended for those who already have a degree and a portfolio that includes collections in accessories or who holds a sound professional background . The focus of the master is to concentrate on the creation of a line of accessories that considers the aspects that characterise ‘made in italy’, from design to production. Learners will explore how Italian manufacturing is exemplary throughout the world for its ability to identify the potential of materials and apply that knowledge to successfully balance design and function with a sophisticated aesthetic. Thank to this course learner will have the chance to meet the most important Italian companies of the industry.
The course begins will the design of a collection of accessories tied to the concept of “decorative” luxury. Learners will be taught about techniques regarding the application of materials to product, ideas and prototype exploration. They will also analyse the managerial and marketing aspects in the discipline, and will carry out research into the history of luxury accessories. Design ideas will be applied to a women’s accessory collection linked to a leading Italian brand. During the project students will elaborate the concept of ‘hidden luxury’ associated with ‘made in Italy’, with great attention to heritage values and manufacture and the inter-seasonal nature of the product of design.
After the study of costing and production processes associated with marketing of a design product, the students will articulate a coordinated design collection that includes a diverse range of accessories that may include handbags, small leather goods, eyewear high-tech. The final project will be carried out in collaboration with a prestigious Italian company, with the head of style and the product managers that on completion willassess the creative development of it, in research, trend analysis, the impact of visual communication and the construction of the prototype. The designer and creator of accessories has complete technical knowledge and understanding of the characteristics of materials and the appropriate design and production of accessories associated with them. The professional is capable of interpreting fashion trends and brand image into the production of accessory goods, and responds to the demands of the market with forward thinking proposals. They are also experts in techniques that add value to traditional materials. Designers are able to transform shoes, bags, belts, into new iconic objects.
The accessories designer works for their own brand, or in one of the many companies that work in accessories, footwear or in the general areas of leather goods. They can work in research and trend forecast studios or can work with fashion houses of either haute couture or prêt-a-porter. The advanced knowledge of marketing strategies and production logic, opens doors for work in the world of project management and product management in companies that are specialists in this segment of the market.
Language: English, Italian
- design and plan an accessories collection;
- choose appropriate materials for the product and experiment with new shapes and proportions;
- understand and know how to manage the production phases of accessories as defined by costs and draw up professional production boards;
- understand the scope of fashion and accessories companies;
- propose a complex, creative project with a wide mix of commodity-related well-coordinated products.
- the accessory product
- collection building and management
- visual communication and brand identity
- research methods
Students who successfully complete the programme will be awarded with an Istituto Marangoni certificate.
This school offers programs in: