Master in Italian Product Design
The course is aimed at students who already have a degree in design, architecture, engineering or in a similar field, with a portfolio and/or professional experience in the projectual sector. Indispensable requirements are the knowledge of rhino software, autocad (or similar) and the Adobe software suite (Photoshop, Illustrator, Indesign). The course will develop through discovery and augmentation of production in design, from its close contact with the realities of industry and the cultural changes that influence consumer behavior.
Starting from a trends analysis of the contemporary life styles, consumptions and emotional perceptions the learner will identify the knowledge of the project to be developed.
Learners will work both individually and in groups on specific projects proposed by tutors and by industry live projects. They will have to integrate their creativity with the knowledge of the technical features of materials and with the application of emerging technologies. Thanks to the graphic representation and to the realization of small prototypes they will better understand the interaction of such objects with surrounding space and to evaluate its functional and ergonomics aspects.Thanks to the study of the history of Italian Design through the analysis of cult product of the Made in Italy the learners will approach with the aesthetic sense which is one of the main feature of the successful Italian style around the world.
They will be invited to identify and progress a project pathway and apply theoretical knowledge to design practice. Through working with design professionals and companies they will build their skill and potential as creative practitioners. The depth of knowledge and research on issues such as industry, entrepreneurship, market, the consumer, trend and communication will be important elements to consider and inform project proposals. In the course will include some very important designers’ case histories, that will follow step by step the development of the projects made by participants to the course.
The professional is a ‘designer at 360°’, whose thoughts and ideas are a point of reference for future living. The designer is concerned with the world of products and objects, and has to handle the complexities of design in the light of cultural influences, a need for vision and expertise. Designers must establish effective relationships with companies and the market, in harmony with their own personal approaches to design, which enables the delivery by the project stakeholders of a challenging creative design vision. Their capacity for ideas and the selling of them will lead to achieve the right design proposal and successful communication of it.
Product designers find very diverse career opportunities in technical studios of prestigious design companies, in the role of art director both as a permanent or as temporary solution or as a creative consultant and project manager. Alternatively the; designers may successfully work as freelance designers or consultants.
- critically analyze and select creative ideas for development;
- select and interpret diverse consumer behavior;
- assess the company and how to communicate the brand identity through the product;
- critically analyse the choice of materials and the production process;
- interpret and professionally develop a project of design and its graphic representation;
- understand social changes and how these can influence different project solutions.
- design of contemporary products
- concepts in product design
- reflections on design
- research methods
Students who successfully complete the programme will be awarded with an Istituto Marangoni certificate.
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