Master in International Tourism Management - Madrid


Read more about this program on the school's website

Program Description

The Master in International Tourism Management equips students to lead business projects in the tourism sector, developing skills that enable them to adapt to this increasingly segmented and competitive market. The Master gives students the opportunity to learn to make decisions efficiently from a business and international perspective that always embraces new technologies.

This Master is taught in English at Ostelea’s Madrid Campus. Spain is a world leader in global tourism. In 2017, the country welcomed a total of 82 million international tourists.

This Master is also taught in Spanish in Barcelona. This program has been named as one of the top 20 masters in the world in the Tourism & Hospitality category, in the Eduniversal Best Masters Ranking Worldwide 2017. The newspaper El Mundo also ranked the Master among the top 5 programs in Spain in its Best Masters league table in 2016.

Reasons to take the Master

Residential programs

  • Students have the option of taking an international residential program in Tourism at Saxion (Holland) or in Cross-Cultural Marketing at Kean University (NJ, USA) (at an additional cost).
  • Campus to Campus: Option of taking part in the program at Ostelea’s Barcelona campus. (Accommodation not included).

Executive skills

  • Management Experience: Students develop the key competences for managing projects effectively, Soft Skills.
  • Specific training at the headquarters of the World Tourism Organization (WTO), Turismo de España and the embassy of a guest country each year.
  • Series of conferences with executives from hotels and restaurant companies, and international tourism consultants

Employability and entrepreneurship

  • International internships in companies such as Hilton, Tundra Hotels and Melia Hotels, among others.
  • Students who want to set up their own business have access to the Entrepreneur Project, offering advice and guidance.
  • Employability-focused tuition: Professional Careers programs, Employability Week, Employment Forum, Graduate Programs, among other initiatives (subject to demand).

Attendance to sector trade fairs

  • Students have the opportunity to attend up to two relevant trade fairs in the field of business tourism held in Madrid over the course of their tuition program.

Other key features

  • International faculty: Some of the contents on certain courses will be taught by lecturers from Ostelea’s partner universities and business schools.
  • Research Group: Members of the Master faculty form part of Ostelea’s Interdisciplinary Tourism Research Group (GRIT-Ostelea), the scientific output of which focuses on the field of international tourism management.
  • Seminars on Hospitality (in the case of Barcelona's programs) and Sustainability (in the case of Madrid's programs).
  • Language: English or French.

The Master in International Tourism Management will give you the following benefits

  • Insight into the tourism industry
    Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach.
  • Global vision
    Training directors equipped to manage tourism companies and who are able to achieve the expected results at a global level.
  • Development of strategic plans
    Learning the key factors in drafting strategic and immediate action plans in multinational tourism settings.
  • Sustainable innovation and management
    Developing the skills required of a global manager of tourism companies to enable them to work cooperatively, assertively and participative with all of the members of the team.
  • Executive training
    Developing the skills required of a global manager of tourism companies to enable them to work cooperatively, assertively and participative with all of the members of the team.

Professional Careers

Ostelea gives its students training designed to enhance employability.

TSDP - (Tourism Skills Development Program)

An exclusive program on which you will learn to develop your competences and skills.

The TSDP contains 55 hours of tuition (limited places), including:

  • Executive skills
  • Public Relations
  • Advanced Excel
  • Tourism Marketing
  • Coaching


  • Employability: 3 workshops focusing on selection processes and improving your application
  • Entrepreneurship: guidance and advice are given through the Entrepreneurs Program
  • Career Transitions: 5 workshops to give students guidance on their professional future
  • (Choose one)

Talent tourism week

With the participation of leading companies in the sector, presenting their employment and internship opportunities and interviewing students who are potential candidates.

Employment forum

Participating companies post their employment and internship opportunities online and interview our students.

Graduate program

Run by multinational companies (Hilton, Mandarin Oriental, Hotusa, etc.), the aim of these programs is to select the most suitable candidates.

Company meetings

Conferences with national and international companies, giving students the chance to discover the profiles in the highest demand in the sector.

Professional opportunities

  • Tourism Product Director.
  • ​Corporate Director of Tourism Organizations.
  • Director of Operation in tourism companies.
  • Destination planner and manager.
  • Consultant in tourism companies.

Training Plan, Cloister

Training Plan

Ostelea’s Master in International Tourism Management is divided into 5 modules:

  • Structures and international finance of the tourism sector
  • Talent and innovation management in a global context
  • Strategic management and operations in global tourism destinations
  • Marketing and international commercialization of tourism destinations
  • Master’s Thesis


Fernando Ruiz Diezma completed his tourism studies at the Escuela Oficial de Turismo de Madrid (now part of the Universidad Rey Juan Carlos). He later obtained a Bachelor's Degree in Tourism from the NTHV Nationale Hogeschool in Breda (The Netherlands). He has also taken the Executive Development Program at IESE Business School and the Senior Digital Business Management Program at The Valley Digital Business School.

After doing an internship sponsored by Turismo de España to work in the Department of Tourism, he began his career in multinational companies such as American Express Corporate Travel and Horwath HTL. He also worked for six years as a Marketing Manager at the Tourist Board of the Castilla-La Mancha region.

Since 2012, he has been working as a tourism consultant at Squarefer and has been involved in international projects in countries such as Argentina and Morocco, as well as several tourism developments and marketing projects in Spain. He is also a conference speaker at various universities and business schools.

In recent years, he has obtained a Master in Philosophy and he is currently studying for his Ph.D. in Philosophy Universidad Autónoma de Madrid, researching ethics and technology.


The admission process ensures the candidates’ suitability and, as a result, all of the participants can make the very most of this learning experience.

To begin the admission process, candidates must complete the information request form.

After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation:

  • University qualification
  • Curriculum Vitae
  • Motivation letter
  • Two letters of recommendation
  • English certification or interview in English

After completing the interview, the Admissions Committee analyses the case of the application by case and notifies the candidate of its decision and informs them of their admission status.


Participants who successfully complete the program at the campus of Madrid will receive a Triple Qualification
  • The qualification of Master in International Tourism Management from the Ostelea, School of Tourism & Hospitality. (institutional)
  • The qualification of Master in International Tourism Management from EAE Business School. (institutional)
  • The university qualification from the Universidad Rey Juan Carlos.* (institutional)

In order to receive the qualifications granted by EAE and the University, participants must fulfill the requirements stipulated by these institutions.

*"Our institutional Masters, run by Ostelea Madrid in collaboration with URJC, are tuition programs that do not lead to qualification with official status".


Ostelea gives candidates access to grants in the form of financial aid with the aim of providing support for our students.

Each application will be evaluated independently and the grants will be issued during the admission process, with the candidates being notified personally by the Admissions Committee before formalizing enrolment.

Under no circumstances are grants issued that represent 100% of the total enrolment fees.

  • A deposit paid in advance to reserve a place.
  • The candidate’s profile meets the requirements for each program.
  • Former students of the School. In this case, a discount of 25% is applied to the enrolment fees
Last updated Jul 2020

About the School

Ostelea is an international university centre, belonging to the Training division of Grupo Planeta, specializing in training professionals in the Hospitality and Tourism sectors with a passion for goo ... Read More

Ostelea is an international university centre, belonging to the Training division of Grupo Planeta, specializing in training professionals in the Hospitality and Tourism sectors with a passion for good service and a multicultural vision. Read less
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