Increase your understanding of the future marketing needs of global companies in an international setting.
International Marketing is a program that develops your ability to address contemporary marketing challenges. Issues such as digitalization, globalization and the rapid rate of change highlight the importance of an international setting and make renewal a central theme.
This program, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The program emphasizes practice through course activities with corporate interaction combined with theoretical depth.
During the year you will study topics ranging from the behavior of consumers to the nature of the global economy. For example, you will be engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.
Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalization of economic activity. The course contents mirror contemporary research and the situation companies experience right now.
All courses in the program are given in English. The program is open to students from around the world, and courses have a diverse international participation of students. This international atmosphere contributes to a broad perspective of the issues discussed in class.
The program prepares you for an executive career in marketing taking on positions such as marketing manager, export manager/consultant, or international account manager. The program also prepares students for doctoral research education.
NB Preliminary list of courses
Year 1 Autumn
- Contemporary Issues in International Marketing 7.5 hp
- Consumer Behavior 7.5 hp
- Marketing Research 7.5 hp
- Market Communication in a Digital World 7.5 hp
Year 1 Spring
- Advanced International Marketing, Trade, and Export Management 7.5 hp
- Master Thesis in Business Administration 15 hp
- Globalisation of Economic Activity 7.5 hp
- Credits: 60,0
- Level: Master's
- Rate of study: Full-time
- Place of study: Campus-based
- Language: English
- Start date: Autumn 2018
The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in business administration, economics, commerce, industrial engineering, and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.