Introduction
CORONAVIRUS UPDATE: Additional measures are being taken to prevent the spread of Coronavirus. Our online education platforms are being utilized to the fullest extent while mandatory masks and social distancing protect our students on campus. Due to the uncertain nature of the pandemic we cannot determine whether these measures will be in effect during the next academic year. We will follow the guidelines provided by the authorities to ensure a safe environment for our international students.
International Marketing Strategy (I.M.S.) is on of the three specializations tracks under the Master of Management, which is an international one-year master program (in English) that prepares students for a career in dynamic, international business environments.
The program focuses on confronting students with challenging strategic business problems to familiarize them with all major aspects of a business. The program is tailored at bachelor and master graduates who aim to widen their scope of international management as well as to deepen their knowledge of and capabilities in Business Process Management (B.P.M.), Strategy and Innovation Management (S.I.M.) or International Marketing Strategy (I.M.S.) - three specialization tracks of the program.
The program does not only apply to (business) economics students but also to university graduates in non-economic subject areas, such as engineers, lawyers, psychologists, etc.
The Master of Management program aims to develop the following competencies:
The graduate of the Master of Management is capable of identifying and deconstructing complex business problems, stemming from both an organizational and a strategic origin.
The graduate is capable of evaluating, selecting, and applying suitable methodologies, tools, and techniques to analyze complex business problems in order to make hands-on, high-quality recommendations to improve both tactic and strategic decisions.
The graduate is capable of defending suitable, high-quality business strategy options on the basis of their implications.
The graduate is capable of translating strategic decisions into lower-level goals and key performance indicators.
The graduate is capable of working in a multinational and interdisciplinary context, with an attitude that reflects the following elements: critical reflection, constructive arguing, professional communication, efficient collaboration, effective self-management, ethical behavior, and sustainability.
International Marketing Strategy (I.M.S.)
The specialization International Marketing Strategy (I.M.S.) focuses on business and marketing strategies in an international environment. Complementary to a more general marketing perspective, this specialization digs deeper into marketing strategies, processes and the relationships between organizations with an emphasis on the business-to-business context. This major confronts graduates with challenging strategic business problems in the marketing domain in interaction with other functions such as business strategy and innovation management. I.M.S. also trains students in analyzing these problems by offering a broad set of analytical tools and knowledge with respect to the usefulness of these tools in different contexts, eventually to generate high-level contributions to ongoing business modeling in an international context.
