Master in International Marketing Management

GEMA Business School

Program Description

Master in International Marketing Management

GEMA Business School

he Master Program in International Marketing Management is designed and promoted by GEMA Business School as an international version of its Marketing Management program.

The Master is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business and Social Media Communication. The Program goals will touch on various types of learning: fostering attitudes and values, developing competency in performance, and acquiring information and concepts.

The participants will develop skills and competencies in critical elements of strategy: business (marketing, marketing research, sustainability, social media communication, etc.) planning, leadership, innovation, design thinking, emotional intelligence, and ethics.

Thanks to the partnership with the Saint Joseph’s University of Philadelphia (USA), one of the most representative academic institution in the US, all the training activities (lectures, researches, assignments, project works, etc.) will be held in English by Faculty Members, Visiting Professors and Guest Speakers from American and International business context.

In order to allow students to be properly prepared to deal with the international experience, GEMA has designed a “Starting Path” as a first phase of the Master Program that will be held in Rome and focused on Marketing and Communication Fundamental.

Programme Details

PHASE A

  • GEMA – Rome (Italy) – 2 months
  • CONTENTS: Marketing Basics and Fundamentals

PHASE B

  • SJU – Philadelphia (USA)
  • Option 1 – 3,5 months
    • CONTENTS: International Marketing – Social Media and Organization – Strategic Change and Leadership – Innovation and Design Thinking – Collaboration and Conflict in International Teams
  • Option 2 – 7 months
    • CONTENTS: same topics of above, with an additional active learning module consisting in tasks, project works and experiences in order to develop practical skills.

PHASE C

  • Companies and Organizations – Italy – 3/6 months
  • Internship opportunity in Companies and Organization based mainly in Italy where the student can implement what learnt during master experience. Every student will be offered the chance to be candidate for a 3/6 months period position
This school offers programs in:
  • English


Last updated July 3, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2018
Duration
Duration
Full time
Price
Price
Information
Deadline
Locations
Italy - Rome, Lazio
Start date : Oct. 2018
Application deadline Request Info
End date Request Info
Dates
Oct. 2018
Italy - Rome, Lazio
Application deadline Request Info
End date Request Info