Master in International Management - Marketing (for EU students)

IUBH Campus Studies (for EU students)

Program Description

Master in International Management - Marketing (for EU students)

IUBH Campus Studies (for EU students)

You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.

With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment.

Focus on International Marketing Management

By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing major builds your understanding of the sales and marketing issues of international organisations.

You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills.

Programme information

Education

  • Language of instruction is English
  • Specialisation: International Marketing
  • Courses to improve soft skills, leadership and negotiation skills

Outstanding Teaching and Individual Attention

  • a global and accomplished faculty that shares knowledge and experience with students
  • intensive work in small groups (around 20 students) with an international profile

Practice-Oriented Through and Through

  • academic knowledge is put to work in case studies, projects and hands-on research
  • real-life experience through guest lectures, company presentations, company projects and excursions

Excellent Campus Infrastructure

  • Student dorms, campus WLAN and a good range of food options
  • Career Services, International Office and alumni network advice and support you in your studies and your career planning

Master International Management - Marketing

  • Degree: Master of Arts (M.A.)
  • Duration of study: 4 semesters (3 semesters study + 1 semester Master thesis)
  • ECTS-Credits: 120
  • Studies: full-time
  • Language of instruction: English
  • Campus: Bad Honnef, Berlin
  • Intake: Spring & Autumn

Master International Marketing Management

  • Degree: Master of Arts (M.A.)
  • Duration of study: 2 semesters (1 semester study + 1 semester Master thesis)
  • ECTS-Credits: 60
  • Studies: full-time
  • Language of instruction: English
  • Campus: Bad Honnef, Berlin*
  • Intake: Spring & Autumn

*Study start in autumn 2016 in Berlin. Applicants for the study programme Master International Marketing Management in two semesters need a least 240 ECTS points in their undergraduate studies.

Your benefits at IUBH

  • Faculty with proven international experience
  • Instruction in small, international groups, in English
  • Theory and practice linked through case studies and off-campus projects
  • The development of key social, professional and intercultural skills for a successful management career
  • Extensive, foreign language programme

By the way: Request now free information material and get a surprise!

This school offers programs in:
  • English


Last updated September 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
Duration
Duration
4 semesters
Full time
Price
Price
Information
Deadline
Locations
Germany - Berlin, Berlin Region
Start date: Oct. 2017
Application deadline Request Info
End date Request Info
Germany - Bad Honnef, North Rhine Westphalia
Start date: Oct. 2017
Application deadline Request Info
End date Request Info
Dates
Oct. 2017
Germany - Bad Honnef, North Rhine Westphalia
Application deadline Request Info
End date Request Info
Germany - Berlin, Berlin Region
Application deadline Request Info
End date Request Info