Enter the global hospitality arena
Hospitality Management covers a very wide field with countless, often cross-industry opportunities. In addition to the classic hotel sector, it includes the hospitality industry as well as adjacent industries, such as amusement parks, casinos or airlines, and service providers such as hospitality consulting or IT service providers.
As a graduate, you will be in demand in the areas of catering, conference and event management, tourism and leisure, entertainment and facility management as well as food service management. This Master’s degree program will give you an insight into one of the fastest-growing global industries. You will develop operational and strategic management skills with us, which you can later apply to the hospitality sector.
Hospitality – It’s much more than the hotel business!
Facts & Figures
|Master of Arts (M.A.)||on Campus||2 semesters|
|Bad Honnef: March, September
Berlin: April, October
|from 6,290 EUR per semester||Bachelor’s degree, placement test if necessary,
proof of English language skills
Brief Explanation from IUBH Professor Legrand
Hospitality Management | A brief explanation from IUBH Professor Legrand from IUBH on Vimeo.
What you will learn from us
The International Hospitality Management Master’s degree program prepares you for challenges you face as a leader in the hospitality industry:
- You learn how to strategically and operationally apply management concepts to international companies
- You deepen your knowledge of the structure and success factors of value-adding business models – in the hospitality industry in general and in the hotel industry in particular.
- You discuss the development and maintenance of international hotel brands, financing of growth strategies and profit-oriented operation of individual hotels.
Course of study at a glance
- Strategic Aspects of the Service Industry
- Hospitality Management Seminar
- Pricing and Distribution Management
- Hospitality Project Planning and Development
- Food and Beverage Management
- Strategic Hospitality and Tourism Marketing
- Master Thesis
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How does the course of studies work?
For our two-semester Master's program, you need a Bachelor's degree with 240 ECTS. If you already have professional experience or take our TASC placement test, a Bachelor's degree with 210 ECTS may be sufficient.
Where you will be studying
You can pursue our Aviation Management Master’s degree at the two German campuses in Bad Honnef and Berlin.
Guest Relations Manager
A Guest Relations Manager takes care of guest requests, suggestions and complaints and works very closely with the various departments in hotels. An essential part of their working day involves flawless preparation for guest arrivals and later follow-ups They have to keep all aspects of the reception, switchboard, concierge and reservation areas in view. Guest Relations Managers are also qualified to take on management roles. This means they are authorized to make arrangements that are relevant to the safety of the hotel, guests and employees, such as bans or the evacuation of the hotel or sections of the hotel. To do so, they must be familiar with all security measures in the hotel and know what actions to take in emergency situations.
Project Managers are often sought in large companies or the trade fair industry. They are responsible for the organization and handling of individual event projects. In addition to planning trade fair appearances and employee or customer events, they also manage practical implementation as well as budget planning and evaluation. The exchange and coordination of external and internal service providers is also part of the Project Manager’s responsibilities.
Marketing Managers are responsible for the conception of marketing, product design, pricing, communication, promotion, promotion, and sales. They deal with various market research methods, advertising and design in the national and international market environment. The general responsibilities of a Marketing Manager include marketing planning, marketing control, coordination of in-house functional and business areas with regard to the requirements of marketing design, development of efficient marketing organization and management of marketing personnel.
About the School
IUBH Campus Studies at IUBH University of Applied Sciences offers on-campus degree programs that have a strong international focus: all courses are taught in English, the curriculum is aligned to the ... Read More