Master in Economics and Business Administration - International Business and Marketing (MSc)
The focus area of the profile is International Business and Marketing. Students on this programme will gain greater knowledge within the main subjects in: Foundations of International Business, International Marketing Channels, Marketing across Culture, International Market Relations, Globalization Processes, New Market Development & Innovation.
Knowledge and skills
The programme includes different aspects of marketing, retailing, services, business to business, marketing research as well as modules on other functional areas that influence management decisions in marketing. Furthermore, the student will acquire skills in using methods and tools which can support a career in marketing, sales, advertising or media related jobs.
You will gain competences in analyzing rules and regulations imposed by governments in order to pursue careers in a number of areas including market research, imports, consultancy, exporting services marketing, direct marketing and distribution management. Finally, you will gain knowledge about and skills in using methods which can support a career in international or domestic markets, whether that means working with a large multi-national company, a smaller company, or even new ventures.
The teaching methods on the programme vary and will consist of both lectures and teaching in smaller groups. Many students form study groups, either for the entire two-year programme og maybe just for a single course.
The exams will be both oral and written exams according to the individual courses. An internship is often finished with some sort of report and the Master’s thesis is a major written project that finishes up the entire degree.
In all sorts of reports and exams it is important that you are able to argue and refer correctly to source material. Otherwise you may be accused of plagiarism.
The University of Southern Denmark Campus Odense is a modern university with great facilities both for lectures and leisure.
In 2012 a brand new student bar opened at the university and in the summertime there are many outdoor facilities where you can socialize with your fellow students.
The MSc programme in International Business and Marketing at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job.
The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.
Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career. You can, for example, work in discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies.
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