Design is experiencing a time of strong momentum and growth. The rapid evolution of production methods and ways of living require more and more adaptability and innovation. Anticipating and stimulating change have become main factors effecting competitiveness, being an engine for change and effecting contemporary economies. Traditional disciplinary boundaries have been overwhelmed by the need for greater interaction, ability to work in groups and the transfer of technology. Designers are now required to know new design skills and ways of information sharing, as well as have improved ability to listen to the needs of clients. On the other hand, it provides designers with new opportunities to draw on the wealth of traditional knowledge but yet without formal conditions or style obligations. Even when applied to interior architecture, the designer must be able to make use of new skills to delineate separated professions, those typical of the architecture.
The way of selling ‘sales’ has changed mainly because of the dissemination of “online shopping” and effect of mass distribution. New forms of shared consumption have been established and commercial spaces now take on new forms and functions.
As in many other fields, they are not uniform linear transformations but are rather coexisting contradictory phenomena in very distinct situations.
Local businesses have survived mass distribution because ‘zero kilometer’ goods are displayed side by side with goods coming from other continents. Even the shop under your house is not immune to the online buying phenomenon.
Each industry sector has developed a mix of technologies and processes that the designer must be able to know how to use and to which the project has to adapt to.
The very concept of ownership and selling is being questioned in favor of other forms of access to goods and services.
The ‘experience’ of a product remains fundamental, even when a sale is not ‘on the spot’, it has become even more important to transmit the intangible values, narrative, and symbology associated with the goods.
Creativity, when also applied to a complex issue like commercial spaces can sometimes be rendered in a software program to track a shipment as in an interface to manage to an online business application or an interactive information system, but in any case it must aim to take advantage of new knowledge/systems to improve the effectiveness of the process.
There are 3 main objectives.
To transmit elements characterizing the Italian "style" in interior design by analyzing the works of the main twentieth-century architects.
To analyze framework elements also technological and cultural innovations that are profoundly changing the relationship between commodity and consumer. In this section beyond the evolution of consumption strategies, students will have an in-depth study of the relationship between a city as a whole and its commercial functions from urban, sociological and anthropological points of view. In this context, some lessons will be dedicated to the basic understanding of e-commerce given the network a natural extension of the commercial space even though not expressly covered in the domain of interior designers.
Finally, we will seek to enrich the technical background of the designer is with reference to technical design and the professional practice both technological knowledge and new materials as the need to focus countless processes in a very short time, is a unique characteristic of commercial installations for where you need to be very familiar with the tools of planning processes and resources and how to share them with the working group. Starting from the needs analysis to the implementation of what was planned, each phase of the work must be systematized and better structured in order to facilitate teamwork and the rationality of the design and manufacturing process; from the comparison with the customer, to the procurement to the management of the times and ways of construction.
Federico De Giuli
Born in 1966, Federico De Giuli is Architect and deals with architectural design and project management of recovery. He is partner and director of the company DORAPAL Spa that deals with the business of real estate development and restoration. For years he has been publishing the magazine Cluster on the issues of the city of design and innovation. He is the coordinator of the Scientific Committee of IAAD and advisor of the Danish Index.
REQUIREMENTS AND ADMISSION PROCEDURES
// Preliminary Module
Preliminary Module can be accessed by graduates and postgraduates in Architecture and professionals seeking a specialization in interior design.
Admission depends on the evaluation of the candidacy, which will have to be presented through a cover letter, curriculum vitae, and portfolio. IAAD reserves the right to ask the candidate when deemed necessary, an additional interview at the head office or via Skype.
// Master Module
Admission to Master Module from Preliminary depends on the positive result of the exams undertaken during Preliminary. Access to Master is possible only with the authorization of the Coordinator based on the evaluation of academic titles, professional curriculum, and portfolio.
This school offers programs in:
Last updated January 22, 2018