Master in Innovation and Tourism Marketing

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Introduction

Why study Innovation and Tourism Marketing with us? Also available online Included national trips Guaranteed work experience Maximize career opportunities Spanish Language Courses Why UCAM? Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves or the country with the most Blue Flag beaches in the entire Northern Hemisphere. The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations. Background Spain is a world power in the tourism industry with extensive experience in research and development, which has allowed us to build up a wealth of knowledge that we feel urged to pass on to our students. In the last ten years, the introduction of new management systems and products has revolutionized the tourism industry. Today’s technological environment represents a challenge to the individual operator to compete on equal terms with all the different types of organizations in this sector. This new way of doing business has revolutionized the tourism sector, allowing it to benefit from the second largest percentage of internet searches and propelling it to number 1 in terms of internet monetary transactions. High quality, the ability to adapt quickly to change, personalized marketing, innovative products, and the creation of new tourism experiences - are all foundations on which the future of tourism rests. The constant emergence of new competitors and new technologies, along with the specialization and professionalization of this sector has meant that companies and employees in the industry have to keep up with the speed of these changes. This mission requires a deep understanding of individual markets and customers. It calls on its stakeholders to be creative, to keep abreast of changes in popular culture, to grasp the latest technological developments and be able to put them to profitable use. These are the skills and knowledge that this Master’s degree will impart to students.

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About the School

UCAM Universidad Católica San Antonio de Murcia

UCAM (Universidad Católica de Murcia) is a private university founded in 1996 with a clear mission: to train students with knowledge and skills to serve society, to contribute to the further expansion of human knowledge through research as an integral part of the development of mankind and to participate in the evangelical mission of the Catholic Church in the areas of education and culture. Read less

Murcia , Spain Online , Cartagena , Madrid + 3 More Less

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Master in Innovation and Tourism Marketing

General

Introduction

Ideal Students

Program Outcome

Curriculum

Career Opportunities

Admissions

Rankings

Gallery

About the School

UCAM Universidad Católica San Antonio de Murcia

UCAM Universidad Católica San Antonio de Murcia

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

Other