A designer conceives products addressed not only to a potential market but also to the society that has its own consumer rituals and manners. The Master’s course provides an overall experience in product design, from the preliminary concept to its refinement, from physical and digital representation to the communication of the project. The educational approach stresses the experience provided to the user and the social meaning of the product as the designer must also control the impact that his product will have on a social and environmental level.
Students are proposed an open, interdisciplinary methodology that values their own cultural background and emphasizes the role of dialogue and mutual exchange in the creative process. The association with major industrial partners has the purpose of perfecting the education by providing students with challenging tasks that allow them to face the relationships with business and organizations in a mature way. Technical training is particularly emphasized to build up solid professional groundings. Students can use modeling and computer design laboratories equipe with the most advanced software.
Upon selection, the Master admits graduates in Industrial or Product Design, Architecture, Product Engineering or equivalent, and students from academies of applied arts; candidates who have gained significant professional experience in the field. The program has a limited number of places available. Applicants will be admitted upon selection based on the student’s CV, portfolio and on an interview.
The Master lasts 15 months (from October to December of the following year, with a summer break in August). Attendance is compulsory and full time. The total workload of the course corresponds to 1500 hours/student encompassing lessons, class exercises, internship, and individual study.
At the end of lessons, students start a three-month internship at companies or professional firms in the field.
The Master’s course is held in English.
After passing the final exam, eligible students will obtain a Master’s Degree from IULM and SPD. The Master corresponds to 60 ECTS credits.