Master in Industrial Design


Program Description


The Master of Industrial Design program explores design as a vehicle for addressing social, cultural, environmental and other concerns, recognizing that design is not simply a professional service, but rather a way of connecting individual interests and values with a social framework. The program endorses the notion that the most valuable design opportunities today are those promoting the preservation of our environment and a better understanding of human behavior.

The good industrial design is a necessity in order to create useful and ecologically justifiable products that can compete in a market flooded with goods and services. A Master's Degree in Industrial Design will enable students to develop strategically important products for the global industry. This programme combines basic knowledge, insight and working methods from aesthetics, engineering, and industrial design, and it emphasizes a combination of engineering qualifications and designer skills that gives students an excellent foundation for participation in product development projects, and after a few years of industry experience, qualifications for establishing and managing such projects. Hence, the degree programme is built around projects related to the design of products, goods, and services. The tasks are developed around real problems and with a focus on user needs and abilities based on innovation. Innovation requires breaking boundaries and making connections between diverse disciplines. As a creative profession, industrial design deals with the design of innovative, sustainable and durable solutions for people, nonhumans, economy, and society, which may take many forms from tangible artifacts to expansive system designs. Students of Industrial Design learn the basic principles of design, engineering, human factors, marketing, and sociology. They acquire such technical skills as computer-aided design and drafting, prototype fabrication, photography, sketching, and graphics techniques. Students are introduced to design methods, color theory, product planning, visual statistics, materials, manufacturing methods, consumer psychology and environmental studies.

Learning Outcomes

Students will develop an independent masters-level thesis project that reflects the design process according to current professional practice. Above all, emphasis will be placed on addressing human needs from the point of view of interface, ergonomic, social, global, historical, ethical, and commercial issues.

Students will acquire professional-level competence in two- and three-dimensional design, using aesthetic sensibility, digital/analog tools, and critical thinking, combined with a working knowledge of materials and methods in an environmentally responsible context.

Students will hone their writing to complement other presentation skills related to research, design concepts, theory, and development of a persuasive personal viewpoint verbally and in written documentation.

A special feature of Industrial Design in Kish Campus

Master of Industrial Design in Kish campus is a generalist, humanist design program that pays attention to students without prior design degrees, helping them to incorporate their previous backgrounds and interests in their work, and to enter the professional sphere with conviction, intelligence, and skill. As such, the Master’s in Industrial Design (MID) program builds skill while it cultivates talent and prepares students for a much wider world of industrial design than ever.


The Master of Industrial Design requires completion of 32 credits, with 20 credits in the core courses and a minimum of 6 credits of elective courses. The program requires completion of a thesis of 6 credits. Admitted students with a different undergraduate degree are also required to complete a few credits of leveling courses which prepare such students for success in the Master of Industrial Design, these courses do not count toward the degree.

A minimum GPA of 14 over 20 must be maintained for graduation.

Leveling Courses (not applicable to the degree)

The Masters in Industrial Design assumes a B.A. degree in Industrial design. However, students holding any other undergraduate degree besides Industrial Design will be required to complete the following leveling courses that are designed to provide a background for the Master courses. These leveling courses are not counted for graduate credit towards the Master in Industrial Design.

Leveling courses: 7 courses required; 18 credits

Core Courses: 9 courses required; 20 credits

Elective courses: 6 credits required

Course Descriptions

Design Methodology

Course contents
  • Getting familiar with different methods of designing:
    • Design methodology based on the logical patterns such as Nigel Cross
    • Design methodology based on Total quality Design
    • Methodology of Kansei
    • Methodology of Concurrent engineering
    • Other new methodologies (At least two or three of design methodologies should be instructed)
In this part, students get ready for doing short-term projects based on the instructed methodologies in the classrooms. Students should choose a simple industrial topic at the beginning of the semester and work on it based on the instructed methodologies in a different session. In the end, students will be able to compare the results of doing a one-single project with different methodologies

User-Centered Design

Course contents:
  • User-oriented concepts of design
  • Investigative the relationship between human beings and anesthetic aspects of products
  • Cognitive psychology
  • Engineering psychology and its implication in product and environment design
  • Interactive design
  • Familiarity with user-friendly design concepts and their relationship with universal design
  • Concepts and principals of universal design
  • Related branches:
  • Design for all
  • Barrier-free design
  • Accessibility
  • Adaptable design
  • Universal access design
In this part, students doing a case study in design a user-oriented universal design are guided.

Strategic Design

Course contents:
  • Defining Strategic Design
  • The nature of strategy and strategic approach in industrial design
  • Strategic management in the industrial design
  • Designing user experience
  • Touchpoint
  • Different types touch points
  • The process of strategic design
  • Fundamental variable in strategic decision-making
  • Strategies for expanding different services and products
  • Defining design management ( from different aspects of governmental, organizational, educational and social)
  • Planning for the development of design policies and missions and the workflow design in a way that designing could be considered as a part of production or product distribution
  • Service design
  • Corporate identity design
  • Branding
  • Designing Visual identity
In this parts, students are guided for doing practical research project (individually or in groups) in designing public services such as banks, post offices, Insurance Companies, transportation terminals as well as intra and intercity transportation systems.

Sustainable Design

Course contents:
  • Fundamental concepts of sustainable design
  • Recycling
  • Re-use
  • Repair
  • Remanufacture
  • Bio-degradable materials
  • Organic products
  • Renewable energies
  • Greens and eco-warriors
  • Pollutants and pollutions
  • Greenhouse cases
  • Weather change and acid rains
  • Deforestation
  • Garbage and Construction waste
  • Packing
  • Global warming
  • Culture and social-urban structures, and collective beliefs with a sustainable design approach
  • Governments, organizations, and regulations
  • Good and bad approach to sustainability
  • Fashion and short-lasting products transitive products
  • Long lasting design
At this part, students are guided for doing a project in sustainability design

Semantics and Criticism of Industrial Design Products

Course contents:
  • Semantics in design
  • Semiotics
  • Elaborating and criticizing form, content, and function of the products
At this part, students are guided for doing a project (individually or in groups) in Semantics and Criticism of Industrial Design Products

Consumer Behavior

Course contents:
  • Users as customers and consumers (similarities and differences)
  • Customers and decision-making process
  • Internal and external factors affecting customers’ decisions
  • Analyzing customers behavior through research
  • The sense of being responsible for the process and making the sense of loyalty in customers
  • The role of distribution, packing, pricing, marketing process and advertisement and etc.
  • Type and method of life in consuming products
  • Global movements and consumers’ rights
  • Negative behaviors of customers
  • POP and customers’ behavior
  • Electronic commerce and the culture of customers behavior in eBay markets
At this part, students are guided for doing a project (individually or in groups) in Consumer Behavior


Course contents:
  • Describing the process of research and its different types
  • Stating the problem, methodology and research goals
  • Developing Proposal
  • Ethics in Research
  • Searching databases and information retrieval systems
  • Writing literature review
  • Defining variable and the method of measuring them
  • Getting familiarity with data collection methods(observation, interview, and questionnaire)
  • Familiarity with statists
  • Report writing
At this part, students are helped to run a research project within a 10- week period individually or in groups

Industrial design project (1) with research and idea creation approach

Course contents:
  • Learning project management and familiarity with concepts such as:
  • Designing with cost approach
  • Time management and phasing the project implementation
  • Project Control
  • Learning innovative techniques and idea creation:
  • Brainstorming
  • TRIZ
  • Mood Map
  • At this part students are guided fording the following activities:
  • Preparing project proposal
  • Design management and project control
  • Doing project research with regards to the selected approach
  • Idea creation for meeting the needs of society

Industrial design project (2) with idea development and designing details approach

Course contents:
  • The process of design development
  • The method of evaluating and selecting the best design
  • Production methods
  • Familiarity with materials, knowledge and cutting-edge technologies
  • Knowledge of using tools and advanced techniques in design projects such as Rapid Prototyping
  • Production management
  • Familiarity with methods such as DFA, DFM, DFX
  • Value engineering
  • At this part students are guided for doing the following activities:
  • Evaluating ideas
  • Selecting the best idea
  • Developing the best idea
  • Implementing the idea with regards to the technical aspects and features

Computer-Aided Design (1)

Course contents:
  • Modeling with software Packages
  • Familiarity with outputs of a product such as STL, IGES, STEP

Computer-Aided Design (2)

Course contents:
  • Modeling with software Packages
  • Familiarity with outputs of a product such as STL, IGES, STEP

English for Design

Course contents:
Understanding the uses of English in different specialized and technical branches of industrial design trough learning specialized vocabularies. Although the purpose of this course is not to teach general concepts and grammar of English, they will be instructed for the students
  • Reading Comprehension
  • Reading books or articles on the industrial design (expanding vocabularies and learning structures)
  • Writing
  • Writing abstract for articles or thesis
  • Writing product description
  • Writing design brief
  • Writing Email
  • Writing CV
  • Speaking
  • Explaining and describing the design of a product in short seminars
  • Listening
  • Watching and listening to the speeches and related videos to industrial design

Communication skills and its methods of presentation

Course contents:
Learning presentation techniques for increasing students skills for participating in international conferences and job interviews
  • Speech skills
  • Prioritizing the content of the presentation
  • Communicating with the audience
  • Having effective speech
  • Question and answer
  • Time management
  • Visual skills
  • Using audio and video tools
  • Using PowerPoint Presentations
  • Using computer software packages such as “Flash” and “Movie Maker”
  • Non-computerized methods of presentation
  • Preparing a poster for presentation
  • Making portfolio
  • Considering professional points for communication with the employer

Entrepreneurship in Industrial Design

Course contents:
  • Concepts and definitions of Entrepreneurship
  • Different types of Entrepreneurship (organizational, independent, imitative, acquisitive, and opportunistic)
  • Process of Entrepreneurship
  • strategies for Entrepreneurship
  • different types of business
  • goals and method of planning in business
  • methods of running new business
  • Analysis feasibility
  • Preparing business plan
  • Managing business
  • Culture of companies
  • Types and management of risks in business
  • Developing ideas to achieve profitability
  • Planning for product sale
  • Entrepreneurship and internet
  • Writing contracts
  • Insurance contracts
  • Along with preparing a business plan students are guided for doing a beneficial entrepreneurship project

Industrial Design and World

Course contents:
  • Familiarity with modern approaches to industrial design
  • Familiarity with new styles of industrial design
  • Familiarity with different branches of this field in other countries
  • Being familiar with pioneers and distinguished figures of the field
  • Familiarity with successful international companies of industrial design
  • Familiarity with international competitions in industrial design
  • Familiarity with new materials and technologies of industrial design
  • Understanding other related areas of industrial design such as culture, civilization and architecture
  • Familiarity with informative sources of industrial design like books, magazines and websites

Traditional design and construction of objects

Course contents:
  • Familiarity with traditional methods of construction
  • Familiarity with traditional tools of stuff construction
  • Learning how to use Islamic-Iranian culture in designing products
  • Learning Islamic-Iranian symbols in the design
  • Investigating the role of design in the traditional process of construction
  • The process of design in the construction of a product
  • Familiarity with distinguished artists of the world in traditional design
  • Familiarity with the important centers of traditional design and construction

Design and Society

Course contents:
  • Different types of the society (modern, traditional, rural and urban)
  • Culture and its different types
  • Lifestyles
  • Global transformations
  • Globalization
  • Consumerism
  • Consumer protection
  • Designing at national and international levels
  • Themed Environments
  • Social psychology and design
  • Mutual effects of design and social change
  • Ecology of products
  • Spirituals and ethical responsibilities of designers
  • Products and social diseases
In this part, students doing a research study about design and society are guided.

Final Project

The final project will be done individually under the supervision of the supervisor. Firstly, the proposal of the project will be prepared by the students and will be sent to the department for the approval. This project could be run as a complementary part of the previous projects in form of one of the following approaches:
Doing a research project which leads to an article that could be published in national and international peer-reviewed journals
Doing a research project that ends in writing a thesis
Last updated Mar 2018

About the School

Kish International Campus was established in 2007 in order to facilitate the enrolment of foreign students.

Kish International Campus was established in 2007 in order to facilitate the enrolment of foreign students. Read less