Master in ICT and Start-ups
The emergence of knowledge societies, globalisation and the development of new technologies has radically changed the way we think, communicate and do business. The resulting changes represent a challenge for companies, managers and entrepreneurs. The mission of the master's degree programme in ICT and Start-Ups is to help young professionals understand the advantages and issues in the area of Information and Communication Technologies (ICT) applied to business. The programme also aims to foster creativity, innovation and entrepreneurship.
The goal is for the student to become a leader in the field of emerging and new communication channels, their application to e-business, e-commerce and e-marketing, as well of the creation of start-ups, based on, supported by or related to information and communication technologies. Our methodology is based on hands-on, project-based learning.
The programme consists of a core course sequence that includes two postgraduate courses. The first course lays down the foundations of ICT and technological innovation in organisations and takes a look at new business and marketing channels. The second postgraduate course focuses on project management, creativity, innovation, leadership skills, and start-ups.
- To gain a comprehensive view of the role of ICTs in the current business environment and to learn new skills that can be applied to the student's own start-up
- To cultivate the critical thinking, analytical, and practical skills necessary to develop and implement new business communication strategies in a digital environment
- To acquire the leadership skills necessary to become a leader in project management and strategic communication applied to both public and private organisations
- To learn how to develop comprehensive business plans and strategic communication management for start-ups