THIS COURSE IN HELD IN ITALIAN LANGUAGE.
The role of Graphic Designer has changed a lot thanks to the evolution of communication technologies and to the change of commercial strategies of companies; today a Graphic Designer needs cultural and organizational skills that allow to set up and manage communication projects in all round, coordinating their application for tools and markets ever wider. A solid methodological approach is therefore necessary to manage inputs from different contexts, harmonising them and creating visual strategies that can be declined in different contexts and formats.
Some of the partner companies students have developed projects with in previous editions are: Brancamenta, Casa Circondariale San Vittore Milano, Value Retail, Municipality of Castelnuovo del Garda, DMC, Durex, Fà la cosa giusta, ING Direct, Mediaset, Panorama, Qn- Il Giorno, Altroconsumo, Fratelli dell'Uomo.
Target - The Master is aimed at graduates in creative and design disciplines - graphics, architecture, design, etc. - and professionals with at least two years of experience in the field, interested in acquiring a higher level of specialization and updating.
Methodology and structure - The Master proposes a training course that, integrating methodological, technical and design aspects, leads participants to consolidate a complete professional approach, which can be declined and used in different professional areas.The study plan is organized into three macro areas: methodological, technical-instrumental and design. The first phase is aimed at preparing students for the research, concept, positioning, mission and vision steps of a project. The second phase allows them to get familiar with the main image management software, for photography, pagination, video and web, with a general competence suitable for managing the results. Within the third phase, students apply the methodology of graphic design in its canonical forms, with particular attention to the main market sectors, including video and social.Experts in the field integrate the teaching program with special lectures.
In recent years, the Master has organized conferences and workshops with international designers on the most innovative issues concerning the world of visual communication. Sibylle Schlaich - Moniteurs; Andreas Uebele - Studio Uebele; Alfredo Carlo - Housatonic Design Network; Borja Martinez - Lo Siento; Roger Botti - Robilant Associati Fabio Iaculli Monkey Talkie; Florian Boje - Gio' Forma; Gep Cucco D-Wok; Luisa Milani - La Tigre; Andrea Braccaloni - Leftloft; Francesco Franchi - La Repubblica; Fabio Franchino - TODO.
Career opportunities – In the role of visual communication designers, also as freelance, professional opportunities for students include employment in advertising and communication agencies; in graphic design, product and interior design studios; in companies, public bodies or service organisations.