Master in Food & Beverage Management

Rome Business School

Program Description

Master in Food & Beverage Management

Rome Business School

Training of excellence, paid internships, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand.

Starting date: each year, in March and October

The Rome Business School’s Master Course in Food and Beverage Management offers general management training combined with production chain-specific competencies, to produce specialist professionals capable of dealing with the challenges of the food and beverage industry in an international and multicultural context.

The Italian food and beverage industry are growing in both the home and international markets. Italian products are a byword for a level of quality that is recognised and appreciated all over the world in terms of both raw materials and geographical provenance.

The role played by Italian-made products is also increasingly dominant in the hospitality industry, which is an important aspect of the new Italian identity. A strong contribution to this “movement” had been given by hotel chains, which, with their sensitivity and market knowledge, have started featuring, in their international in-house restaurants, Italian products and chefs—both household names and up-and-coming ones—who inject their personal commitment, culture, and experimentation in their offerings. This has enabled hotel restaurants—which, for a long time, were considered to provide a second tier food and beverage offering—to take centre stage once again. This resurgence has today been digested, and hotel cuisine is being given very high consideration. Thanks to corporate investments, more and more venues are backing restoration, not only to meet (predominantly foreign) guest demands but also to attract an external clientele and to distinguish themselves in terms of both quality and management.



  • The Food and Beverage and Agri-Food System

Food and Beverage Industry Management

  • Basics of management: elements of corporate strategy and organisation
  • Economics and food company management
  • Marketing management and digital marketing
  • Accountancy and management control
  • Basics of Project Management
  • Business Planning
  • Human Resource Management
  • From the concept to the project: defining a project’s guidelines through the creation of the Concept
  • Geomarketing analysis
  • Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout
  • Administrative requirements to set up a business / verifying the suitability of a location
  • Job Health and Safety: regulations and documents

Food Management

  • Designing a food offering (menu, pricing, food & beverage cost analysis, technology applied to the kitchen)
  • Retail & sales management
  • Supplier selection
  • Food cost control
  • Menu engineering
  • Restaurant and Kitchen layout
  • Practice Lab: visits to producers

Beverage Management

  • Designing the beverage offering (the wine/beer/cocktail list)
  • Retail & sales management
  • Supplier selection
  • Beverage cost control
  • Wine and beverage list engineering
  • Wine cellar layout
  • Practice Lab: visits to producers

Marketing and Communication for Food and Beverage

  • Food and Beverage industry marketing
  • Restauration services marketing
  • Digital marketing
  • Brand management – Image and Brand Identity
  • Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)
  • Storytelling applied to Food & Wine products and services
  • Content management
  • Social media management for the Food and Beverage industry
  • Food & Wine audio-visual communication
  • Customer care
  • Food and Beverage events and the role of Public Relations

Case studies

  • Agri-food product marketing and brand management
  • Wine marketing and brand management
  • Marketing strategies applied to industry contents: case histories and testimonials

Food and Beverage industry innovation and strategies

  • Internationalisation strategies
  • New technologies: from production chain to service
  • Launching a start-up in the Food and Beverage industry

Learning options and tuition fees

The Rome Business School’s Master’s Degree in Food and Beverage Management's participation fee is € 6.500,00. The course is available either on-campus or through distance learning, and is structured in:

  • 6 months of lectures
  • 6 months of project work
  • International internship opportunities
  • Company visits
  • Cultural programme

Students Experience

In this video, you can listen to the experience that Bobby had while studying at the Rome Business School. You too can make a life-changing experience, apply now!

This school offers programs in:
  • English
Rome Business School

Last updated October 23, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Open Enrollment
1 year
Full time
6,500 EUR
Italy - Rome, Lazio
Start date : Open Enrollment
Application deadline Request Info
End date Request Info
Open Enrollment
Italy - Rome, Lazio
Application deadline Request Info
End date Request Info