The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It is an opportunity not only for students holding a degree in design, marketing and communication but also for managers and professionals working in the field. The program combines a focus on food-related markets with the design approach and methodologies. This creates a food designer who is able to manage the design:
- of processes, methods, and spaces where products are processed, distributed and consumed;
- of food in terms of its aesthetics, communication, and representation;
- of equipment and tools used to prepare and consume food;
- of all the communication activities implemented for the promotion of food products.
The academic activities encompass lessons, design workshops and seminars with the leaders of the food and agriculture industry and of the design field: entrepreneurs, managers, journalists, food critics, designers, architects, publishers, and chefs. The structure of the course also comprises visits to food companies, concept stores, restaurants as well as important gastronomic fairs and events. After the end of the course, students will have an internship experience in a company, agency or firm working in the field. The Master is held in collaboration with important companies and firms of the food industry.
The Master’s is open to Italian and foreign graduates coming from various scientific disciplines, social sciences, and liberal arts. The program has a limited number of places available. Applicants will be admitted upon selection based on the student’s CV, portfolio and on an interview.
The Master’s starts in March 2015 and ends in March 2016. It includes 580 hours of lessons and a three-month internship. Attendance is compulsory. The total workload of the course corresponds to 1500 hours/student encompassing lessons, class exercises, internship, and individual study.
At the end of lessons, students commence their three-month internship at companies or professional firms in the field.
The Master’s course is held in English.
After passing the final exam, students will obtain a taught Master’s Degree from IULM and SPD. The Master corresponds to 60 ECTS credits. The Master is managed and organized by Libera Università di Lingue e Comunicazione IULM and Scuola Politecnica di Design SPD jointly.
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