Master in Film Business

General

Program Description

The Master in Film Business offers the theoretical and technical knowledge of the marketing, distribution, exploitation and sales of cinematographic products, training the student for the complete executive production of an audiovisual product, from the identification of the first idea to the last window of exploitation.

The audiovisual world is immersed in a complete and constant transformation, with increasingly competitive international markets. Therefore, the contents have a decisive role in the creation of projects , but should be conceived as products from the first idea. Elements such as the festival circuit, number of copies, P&A, merchandising and communication, should be treated in tune with the concept, the plot, the cast, the development of the script and the financing of any film. The objective is to create a product designed as such from its genesis to the sale phase , with structural logic, differential value and an ideal market and adjusted to your expectations.

The best asset professionals in the sector will teach you to use the tools and instruments for decision making, objectives, definition of strategies as well as planning and coordination of actions.

Who is it for?

University graduates in Business Administration and Management, Advertising and Public Relations, Law, Audiovisual Communication or other university degrees related to the audiovisual field. Also to professionals in the cinematographic or videographic sector who want to deepen their knowledge of the creation and exploitation of audiovisual products.

Competencies

Provide students with the necessary skills to realize the importance of artistic creation always made available to the public who loves content.

  • Provide the capacity for the complete executive production of an audiovisual work.
  • Provide a theoretical-practical vision of the functions and applications of marketing, exploitation and sales of cinematographic products.
  • Develop the basis for the coordination of marketing activities.
  • Prepare the student for the use of instruments and support tools in marketing and sales decisions.
  • Train the student for the analysis of the different situations, as well as the subsequent decision making applying what they learned in class: setting objectives and goals, indicating strategies to follow and planning actions.
  • Train the student to assess the figure of the executive producer and its importance in creating and making the contents available to the public.

Methodology

The course is structured with theoretical-practical classes and master classes taught by active professionals. In addition, group practices will be carried out that will not only simulate real situations, but, in some cases, will be.

In the Executive Production Development block, the student will carry out a complete exercise of audiovisual project development with technical training sessions, work workshop and private and public presentation, in order to face the process of creating a project from the idea until the final dossier to be presented to the industry.

In the Marketing and Exploitation block, students will develop a marketing plan corresponding to a real feature film not completed, pending release. Based on a script, and advised by the tutors and professionals involved in the release of the film, the student must make a complete Release Plan for a real movie premiere.129725_photo-1535209039648-9524289505fd.jpg Thomas Drouault / Unsplash

Structure

  • Theoretical-practical classes and master classes

The course is structured with theoretical-practical classes and master classes taught by active professionals. In addition, group practices will be carried out that will not only simulate real situations, but, in some cases, will be.

Creative producer Artistic development Industrial development The project and the company Introduction to the industry Film distribution Film exhibition Distribution in Europe International sales Festivals Launch plan The presentation of projects.

  • Project development

The student will carry out a complete exercise of audiovisual project development with technical training sessions, workshop and private and public presentation, in order to face the process of creating a project from the idea to the final dossier to be presented to the industry.

  • Marketing and Exploitation

Students will develop a marketing plan corresponding to a real company project. Based on a script, and advised by the tutors and the producer, the student must make a complete Release Plan for a real movie premiere.

Proyecta Awards

Students will have the opportunity to participate in the organization of the Proyecta Awards, the awards given to that part of the film industry that is usually invisible to the general public but that is essential to send the films: distributors, exhibitors, agencies of marketing.

The prizes were promoted from the Master of Film Business of ESCAC in 2013 and already in the first edition they got the support of a good part of the country's industry. Since then, students of each year take over by taking care of the new edition that corresponds to them and the final event that brings together a large part of the film industry.

Inscription

Candidates must fill in the registration form available on this page and send it to mastersypostgrados@escac.es .

It is essential to incorporate the documentation required for admission.

Last updated Mar 2020

About the School

El cine no se estudia, se aprende. Centro Universitario con titulación oficial lider en la formación de cineastas. Por nuestras aulas han pasado profesionales de la talla de J.A.Bayona (Director de J ... Read More

El cine no se estudia, se aprende. Centro Universitario con titulación oficial lider en la formación de cineastas. Por nuestras aulas han pasado profesionales de la talla de J.A.Bayona (Director de Jurassic World II), Oscar Faura (DP de Imitation Game), Bernat Vilaplana ( Montador de Hellboy II), Oriol Tarrago (Diseñador de sonido de Jurassic World 2), Kike Maillo (Diretor de EVA), Marc Coll (Directora de 3 días con la Familia) y más de 40 premios Goya, Gaudi, Bafta y Ariel entre otros. Read less