THIS COURSE IN HELD IN ITALIAN LANGUAGE.
The Master course in Fashion deals with the three fundamental mechanisms for the management of a fashion luxury brand: creativity, contemporaneity and storytelling. The meaning of the word creativity and its dynamics are still unknown for many. The study and analysis of creative processes necessarily occur within the contemporaneity, insofar as it is not only the time in which dynamics of the market take place, but also its engine. Knowing the mechanisms that act in the present help us to recognize and direct people’s tastes and consumption, both as a profit opportunity and social growth.
The storytelling is the final result of the process that brands set in motion for building the trademark’s sense and aesthetics in order to make it solid and lasting, and it’s also functional to the product’s sale.
Career opportunities - The Master aims to train the interim management executives who have a solid cultural preparation and practice but are also able to understand and react to new creative dynamics: Brand Manager, Marketing Director, Communications Director, Merchandising Manager, Retail Manager, Digital Media Manager.
Degree title - The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I credit rated at 60 credits allowing students to progress further in their studies in Italy or abroad.
Target - The Master must include a Honours Degree in marketing, communication, fashion or related fields, or a proven and relevant professional experience in the sector.
Methodology and structure - The Master is divided into six subject areas; each area explores the 5 stages of brand management: creative processes, production processes, distribution processes, media, strategic planning.
Cultural area: path through the historical part of the disciplines of fashion, photography and fashion publishing, production and distribution routes and creative dynamics.
Technical area: methodological and practical lessons on planning, product management, marketing, retail management, merchandising, communication and brand management in the luxury sector.
Observatory on the contemporary world: a careful picture of what is happening in the world of fashion through the analysis of runway shows, publishing, the world of retail and digital communication.
Multidisciplinary area: moments of focusing on cinema, music, art and video that enhance the knowledge of the contemporary world and help students develop complex communication ways.
Workshop area: the application of all the frontal teachings in guided design workshops with briefs relevant for the world of work.
Experiential area: case history of successful companies and brands and visiting by industry professionals.
The Final Project focuses on the analysis of a business case and/or on deepening the experience of internship, and is aimed at developing the Master’s concept: the creation of a luxury brand.
This school offers programs in:
Last updated September 25, 2018