Overview

The fashion industry is subject to continuous changes caused by the existence of companies and commercial establishments of different sizes and resources, both at the manufacturer, distributor or retailer level. Defining management systems and marketing strategies for such different organizations is a complex task, taking into account external factors such as market globalization and price competitiveness.

The main objective of the Master in Fashion Marketing, Communication and Event Planning is to train experts and creatives in the sector who know how to identify, evaluate and select market opportunities, establishing optimal strategies in the field of communication and brand image, in a sector in which innovation is continuous and highly competitive. Professionals capable of positioning a product and making it known, either through advertising campaigns, through the press or through the organization of an event.

Technical specifications

  • Certification: Master's Degree in Fashion Marketing, Communication and Event Planning
  • Language: English or Spanish
  • Credits: 60 ECTS
  • Program length: 1 year
  • Dates: October to July
  • Schedule: Monday to Thursday, 3 hours per day, afternoon classes

Professors

  • Director: Barbara Estaún
  • Edgar Carrascal
  • Daniel Cantó
  • Gemma de la Puente
  • Magda de Los Santos
  • José Luis del Olmo
  • Natalia Merino
  • Pau Montanaro
  • David Places
  • Yago Salvat
  • Cristina Smandia

Partners

  • BER - Image for Events
  • Driven - Strategic Growth Agency
  • Globe Comunicación

Objectives

  • Training professionals who are capable of developing and implementing business strategies with brands and fashion products.
  • Providing the necessary tools to make and implement specific marketing plans in fashion companies.
  • Train to manage, coordinate and produce fashion events, as well as to define the appropriate communication strategy for each event.

Professional internships

LCI Barcelona has a wide network of relationships with companies and institutions linked to the fashion world that allows students enrolled in MASTER PROGRAMMES to develop professional internships and enter the labor market.

Career opportunities

  • Product Manager
  • Project Manager
  • Brand Manager
  • Retail Manager
  • Responsible for marketing and communication of fashion companies
  • Technical marketing research
  • Responsible trade marketing
  • Head of media fashion
  • Fashion marketing consultant
  • Account executive
  • Creative commercial
  • Fashion journalist
  • Events producer
Program taught in:
  • English
  • Spanish

See 6 more programs offered by LCI Barcelona »

Last updated September 11, 2019
This course is Campus based
Start Date
Oct 2019
Duration
1 year
Full-time
Price
Deadline
By locations
By date
Start Date
Oct 2019
End Date
July 2020
Application deadline

Oct 2019

Location
Application deadline
End Date
July 2020