Product Sustainability Management
How a luxury fashion product can be sustainable? In the PSM Master you’ll find all knowledges, competences and analysis tools need to define and to recognize a sustainable product-service system for a luxury Italian market.
If is true that sustainability concept is not a temporary trend, in the contemporary, it’s a real approach to design and to create a new individual and collective corporate behavior, related to the surrounding world.
In fashion, we can define this as a real strategic asset in which to invest and on which to investigate tools and working methods in order to be able to manage a system-product / service / complex and sustainable process.
The aim of the Master is to update and deepen tomorrow's managers what are the pillars inherent in the meanings of sustainability, the laws and regulations, the design approaches and the communication analysis tools so that it can lead the luxury fashion company to a greater awareness of its responsibility on the market.
DeadlinesStart of registration: 15 February 2021End of registration: 30 November 2021Orientation day: 21 January 2022Lectures’ start: 24 January 2022Duration of the Master: 1 year, 60 credits, 1200 hoursInternship: starting from September 2022
All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").
The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry.
The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of fashion product development and marketing through the whole pipeline.
The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours. The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.
Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.
The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies.
Students can supplement in-classroom activities with a programme of field seminars, involving visits to companies and important industry trade shows. The goal is twofold: to offer the opportunity to develop their knowledge about companies with different organisation systems and that work in various product categories, as well as the understanding of the timescales, product development models and marketing methods. These activities are optional and travel expenses are paid by students themselves.
Empowerment and career management
Empowerment activities provide support to the process of personal and professional growth of the student. In particular, the course is aimed at developing interpersonal skills, the management capabilities of group dynamics, the ability to positive comparison with the various organizational and professional contexts. The module also includes a section devoted to career management, which has the goal of helping students in the selection processes through, for example, the preparation of CV and portfolio.
In particular, the course is composed of the following modules:
a. Introduction to the internships' regulations
Module dedicated to the knowledge of the Italian Labor law on internships, the statutory requirements for both host companies and interns, and the regulatory framework for granting the curricular nature of activity .
b. Introduction to the Job Market
The module aims to increase the knowledge of the professions of the fashion system, which are the best practices and job offers from fashion companies.
Module dedicated to the support of the student and the addressing to the professionalism of the job market more in line with the professional aspirations, skills and knowledge possessed by the student.
d. Self Assessment & empowerment
Module dedicated to the enhancement of the student's profile and its ways of interaction with companies, through the conduct of workshops and dedicated support for the preparation of the resume and cover letter in order to better prepare the candidature.
e. Company links
Activities aimed at ensuring the student the required visibility of their professional profile to the companies in the sector, through a direct contact between Milan Fashion Institute and the most representative actors that compose the fashion industry, in order to promote interviews with companies.
f. Internship Mentoring
Activities aimed at mentoring and supporting the student during the internship experience through the composite evaluation of this experience, and the monitoring of the internship in progress.
Internships are one of the most salient experiences offered by the master course and are supported by a network of leading firms in the fashion sector, thanks also to the cooperation with the National Chamber for Italian Fashion and by a rich network of relationships established over the years by the three founding universities with the Italian and international fashion business system.
Internships last a minimum of 3 months, allowing students to apply the skills acquired during the course to real working situations, with guidance and advice provided by experts with extensive experience and a range of different professional backgrounds.
The internship module is activated by Milano Fashion Institute through a series of activities that constitute the activities of empowerment and career management: Introduction to the internships' regulations, Introduction to the Job Market, Orientation, Self Assessment & empowerment, Company links, Internship Mentoring.
Internships therefore represent unique placement opportunities for course students and an effective tool to help the companies involved select excellent people.
Milano Fashion Institute actively promotes the communication of internships’ offers through constant contact with the industry's leading companies. The search and finalization of internship must be carried out by the student. In order to find an internship, Milano Fashion Institute provides many opportunities and tools, through the programs of identification, reporting and collaboration with the most important companies in the sector, as well as the active signaling of students’ profiles.
Among the companies that collaborate with the Milan Fashion Institute:
Camera Nazionale della Moda Italiana • Accenture • Aeffe Group • Al Tayer Group • Alessandra Ianzito • Alexander Mcqueen • Alter • Arcoretail • Armando Testa • AwLab • Balenciaga • Ballantyne • Bally • Benetton • Blumarine • Bottega Veneta • Braccialini • Brooks Brothers • Brioni • Brunello Cucinelli • Bulgari • Burberry • Calzedonia Group • Canclini Tessile • Chanel • Chitè Lingerie • Chicca Lualdi • Class Editori • Class Showroom • Coin Excelsior • Condé Nast • Conbipel • Corneliani • CP Company • Cup Studio • Diesel Group • Dior • Dolce & Gabbana • Dondup • Emilio Pucci • Eurojersey • Ermanno Scervino • Ermenegildo Zegna • Etro • Figmenta Digital Communication • Ferragamo • Franzi 1864 • Fratelli Rossetti • Frau • Frette • Furla • Geox • Giorgio Armani • GMPR • Greenmedialab • Gruppo C14 • Gucci • Guess • Guffanti • Hearst Magazine • Here Connecting • Herno • Hermès • Horton International • Hugo Boss • Icast • Inditex Group • Jil Sander • Karl Lagerfeld • Kering • Kering Eyewear • La Perla • Lambert & Associate • Lanvin • Levi’s • Liu Jo • Logan • L’Oreal Italia • Lorena Antoniazzi • Loro Piana • Louis Vuitton • Loewe • Lubiam • Luciano Padovan • Luxottica • LVMH • Michael Kors • Maliparmi • Mantero • Marni • Max Mara Group • Miroglio Fashion Group • Missoni • Moncler • Monnalisa • Moreschi • Moschino • Neil Barrett • Neinver Italia • New Guards Group • New Media Agency • Off-White • Ovs • Pietro Brunelli • Penelope • Pollini • Pomellato • Pinko • Piquadro • Ports1961 • Prada • Privalia • PVH • Quid • Ralph Lauren • Ratti • Reda • Renè Caovilla • Rinascente • Roberto Cavalli • Sense Immaterial Reality • Sergio Rossi • Shiseido • Slam • Smith Petersen • Staff International • Stefanel • Stella Mc Cartney • Stone Island • Swatch Group • Swinger • Switch Magazine • Tally Weijl • Tiffany • Tod’s Group • Tom Ford • Tommy Hilfiger • Trussardi • Twin Set • Valentino • Valextra • Value Lab • Value Retail • Versace • Vivienne Westwood • Wait! Magazine • Wrad • Yamamay • Yoox
The professional figures
Sustainability is one of the main pillars of the strategy of the Camera Nazionale della Moda Italiana, a pioneering association in the dissemination of the values ​​of sustainability and social responsibility in luxury fashion, as well as an international reference point, which since 2011 has established a Sustainability Commission to support member companies in achieving the highest sustainability standards.
The Master, therefore, has the objective of training a professional figure with a strong knowledge of environmental, economic, social and productive sustainability that will characterize the luxury fashion sector.
A manager capable of dealing with the environmental aspects of the company both upstream and downstream of the process so that it can help develop an awareness of the need to operate with greater responsibility and attention to the surrounding environment.
The professional figures trained are therefore junior profiles able to guide the creation and management of a product-service / system by operating in accordance with the Design, Marketing and Production figures present in the company as well as being able to support the CSR manager in the activities related to the actions pursued with a view to corporate sustainability.
Since it is a highly contemporary and articulated area, in agreement between MFI and the Camera Nazionale della Moda Italiana, the potential of the profile will be developed through a Faculty made up of teachers, professionals, and experts operating in the Textile-Clothing, Fashion sector and Luxury as well as a selection process of the participants that privileges the origin from different backgrounds; a classroom of students from different backgrounds recreates the transversal skills and favors the conditions for the development of skills and design skills typical of company teams.
Milano Fashion Institute Masters are born from a specific training need for new professional profiles capable of grasping the transformations in the fashion and lifestyle sector to trigger innovation in companies in terms of the organization of creative, managerial, commercial and communication processes.
The profiles coming out of the five Masters are the result of an elaboration that follows years of research and training in the field of fashion of the most important Milanese universities of excellence, each oriented to different and crucial aspects: management, design, communication, lifestyle and sustainability.
Within the training offer, there are two areas of higher education, aimed at different professional paths:
_ Masters in Fashion Direction: these Masters form junior managerial profiles, of a 'hybrid' character, with multidisciplinary training, able to act proactively as 'intermediaries' between purely creative and purely managerial profiles. These broader-spectrum skills, which are often acquired in companies after years of experience, have resulted in five strategic areas within fashion companies, especially in the current revision and reorganization phase:
_The management and planning of the creative processes and of collection development: from the coding and understanding of the values and stylistic codes of the brand, to the ability of declination of these codes within the various product categories and product lines; to the planning of collections through merchandising planning, selecting and managing suppliers, and finally the organization and management of the processes of trade marketing and communication (Master in Fashion Direction: Brand & Product Management).
_The integrated management of creative and managerial processes related to distribution, in the different business models (brand designer or industrial groups integrated downstream in the direct retail; retail channels in partnership with brands and indipendent retailer, as franchising, shop in shop, corner, etc; retail chains, asdepartment stores, fast fashion retailers, mass retailers; small independent retailers, as individual shops or small local chains (Master in Fashion Direction: Brand & Business Management).
_The management and design of research strategies, communication strategies and the enhancement of cultural company heritage: from the qualitative and quantitative analysis of the consumption to the identification and interpretation of trends; from the linguistic innovation in corporate communications and media channels to the governance of the new digital communication formats and channels; from the enhancement of the cultural, material and relational heritage, to the management and design of social responsibility programs (Master in Fashion Direction: Brand & Communication Management).
_The management of the characteristic processes of companies operating in the Design, Cosmetics & Wellness and Events sectors: from the management of creative processes and portfolio development, to the planning of brand management activities, and marketing management, to the management of design projects, organization and execution of the realization and creative processes related to the events (Master in Fashion Direction: Brand & Lifestyle Management).
_The management of the product / service system and the production process with a view to sustainability in luxury fashion companies: from reporting and the block chain to the circular economy envisaged in the management area, to materials, finishes and innovative materials for a careful product that is not only to the environmental aspect but also social and economic. Regulations, laws and environmental impact assessment processes up to green commercial spaces and social communication processes (Master in Fashion Direction: Product Sustainability Management).
_ Master in Fashion Creation: for junior Designer profiles, of a 'hybrid' character, which differ from those formed by the Masters in Fashion Direction, with their ability to combine specific design skills on particular product categories of the fashion supply chain (from accessories, to footwear, sportswear, up to eyewear and jewelry), together with a knowledge of production processes. The strong product specialization is typically acquired after several years of work experience, and traditionally not trained within university courses. The Masters in Fashion Creation represent an "accelerator" of specialized skills, able to make profiles immediately operational in a business context.