Master in Fashion Direction : Product Sustainability Management

General

Program Description

Product Sustainability Management

How a luxury fashion product can be sustainable? In the PSM Master you’ll find all knowledges, competences and analysis tools need to define and to recognize a sustainable product-service system for a luxury Italian market.

If is true that sustainability concept is not a temporary trend, in the contemporary, it’s a real approach to design and to create a new individual and collective corporate behavior, related to the surrounding world.

In fashion, we can define this as a real strategic asset in which to invest and on which to investigate tools and working methods in order to be able to manage a system-product / service / complex and sustainable process.

The aim of the Master is to update and deepen tomorrow's managers what are the pillars inherent in the meanings of sustainability, the laws and regulations, the design approaches and the communication analysis tools so that it can lead the luxury fashion company to a greater awareness of its responsibility on the market.

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Deadlines
Start of registration: 24 January 2020
End of registration: 30 November 2020
Orientation day: 22 January 2021
Lectures’ start: 25 January 2021
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2021

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").

The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry.

Course Description

The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of fashion product development and marketing through the whole pipeline.

The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours. The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.

Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.

Career development

The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies.

Field seminars

Students can supplement in-classroom activities with a programme of field seminars, involving visits to companies and important industry trade shows. The goal is twofold: to offer the opportunity to develop their knowledge about companies with different organisation systems and that work in various product categories, as well as the understanding of the timescales, product development models and marketing methods. These activities are optional and travel expenses are paid by students themselves.

Empowerment and career management

Empowerment activities provide support to the process of personal and professional growth of the student. In particular, the course is aimed at developing interpersonal skills, the management capabilities of group dynamics, the ability to positive comparison with the various organizational and professional contexts. The module also includes a section devoted to career management, which has the goal of helping students in the selection processes through, for example, the preparation of CV and portfolio.

In particular, the course is composed of the following modules:

a. Introduction to the internships' regulations

Module dedicated to the knowledge of the Italian Labor law on internships, the statutory requirements for both host companies and interns, and the regulatory framework for granting the curricular nature of activity .

b. Introduction to the Job Market

The module aims to increase the knowledge of the professions of the fashion system, which are the best practices and job offers from fashion companies.

c. Orientation

Module dedicated to the support of the student and the addressing to the professionalism of the job market more in line with the professional aspirations, skills and knowledge possessed by the student.

d. Self Assessment & empowerment

Module dedicated to the enhancement of the student's profile and its ways of interaction with companies, through the conduct of workshops and dedicated support for the preparation of the resume and cover letter in order to better prepare the candidature.

e. Company links

Activities aimed at ensuring the student the required visibility of their professional profile to the companies in the sector, through a direct contact between Milan Fashion Institute and the most representative actors that compose the fashion industry, in order to promote interviews with companies.

f. Internship Mentoring

Activities aimed at mentoring and supporting the student during the internship experience through the composite evaluation of this experience, and the monitoring of the internship in progress.

Internship

Internships are one of the most salient experiences offered by the master course and are supported by a network of leading firms in the fashion sector, thanks also to the cooperation with the National Chamber for Italian Fashion and by a rich network of relationships established over the years by the three founding universities with the Italian and international fashion business system.

Internships last a minimum of 3 months, allowing students to apply the skills acquired during the course to real working situations, with guidance and advice provided by experts with extensive experience and a range of different professional backgrounds.

The internship module is activated by Milano Fashion Institute through a series of activities that constitute the activities of empowerment and career management: Introduction to the internships' regulations, Introduction to the Job Market, Orientation, Self Assessment & empowerment, Company links, Internship Mentoring.

Internships therefore represent unique placement opportunities for course students and an effective tool to help the companies involved select excellent people.

Milano Fashion Institute actively promotes the communication of internships’ offers through constant contact with the industry's leading companies. The search and finalization of internship must be carried out by the student. In order to find an internship, Milano Fashion Institute provides many opportunities and tools, through the programs of identification, reporting and collaboration with the most important companies in the sector, as well as the active signaling of students’ profiles.

Among the companies that collaborate with the Milan Fashion Institute:

Camera Nazionale della Moda Italiana • Arcoretail • Ballantyne • Bally • Benetton • Bottega Veneta • Braccialini • Brooks Brothers • Brioni • Brunello Cucinelli • Burberry • Calzedonia Group • Canclini Tessile • Chanel • Coin Excelsior • Condé Nast • Conbipel • Corneliani • CP Company • Diesel Group • Dolce & Gabbana • Dondup • Eurojersey • Ermenegildo Zegna • Etro • Fendi • Ferragamo • Fratelli Rossetti • Frau • Furla • Geox • Giorgio Armani • Gruppo C14 • Gucci Group • Hearst Magazine • Hugo Boss • Jil Sander • Lanvin • La Rinascente • Levi’s • Liu Jo • Logan • Loro Piana • Louis Vuitton • Luciano Padovan • Maliparmi • Mantero Seta • Marni • Max Mara Group • Miroglio Fashion Group • Moncler • Moreschi • Moschino • Neil Barrett • Neinver Italia • Penelope • Pomellato • Pinko • Ports1961 • Privalia • Ralph Lauren • Ratti • Reda • Roberto Cavalli • Slam • Staff International • Stella Mc Cartney • Stone Island • Swinger • Tod’s Group • Valentino Fashion Group • Versace • Vivienne Westwood • Yoox

The professional figures

Sustainability is one of the main pillars of the strategy of the Camera Nazionale della Moda Italiana, a pioneering association in the dissemination of the values ​​of sustainability and social responsibility in luxury fashion, as well as an international reference point, which since 2011 has established a Sustainability Commission to support member companies in achieving the highest sustainability standards.

The Master, therefore, has the objective of training a professional figure with a strong knowledge of environmental, economic, social and productive sustainability that will characterize the luxury fashion sector.

A manager capable of dealing with the environmental aspects of the company both upstream and downstream of the process so that it can help develop an awareness of the need to operate with greater responsibility and attention to the surrounding environment.

The professional figures trained are therefore junior profiles able to guide the creation and management of a product-service / system by operating in accordance with the Design, Marketing and Production figures present in the company as well as being able to support the CSR manager in the activities related to the actions pursued with a view to corporate sustainability.

Since it is a highly contemporary and articulated area, in agreement between MFI and the Camera Nazionale della Moda Italiana, the potential of the profile will be developed through a Faculty made up of teachers, professionals, and experts operating in the Textile-Clothing, Fashion sector and Luxury as well as a selection process of the participants that privileges the origin from different backgrounds; a classroom of students from different backgrounds recreates the transversal skills and favors the conditions for the development of skills and design skills typical of company teams.

Job Market

Milano Fashion Institute’s Masters stem from a clear cultural aim of training new professional profiles able to understand the changes in the fashion and lifestyle industry and to trigger innovation in the organization of creative, managerial, commercial and communication process . The profiles formed in the five Masters are the result of years of research and training in the fashion industry by the three excellent Milanese universities, each oriented to different and crucial aspects: management, design, communication, lifestyle and sustainability.

In particular, these professionals are a sort of "hybrid", with multi-disciplinary training, able to act proactively as "intermediaries" between the purely creative profiles (designers, art directors, architects, visual) and purely managerial profiles (marketing, commercial, production controller)and lastly communicative profiles (communication manager, social e new media manager, fashion editor, events manager). These wider competencies, that often in companies are acquired only after years of experience in various business areas, have been finalized in five areas considered strategic for the fashion business, especially in the current phase of revision and reorganization determined by conditions of crisis :

_the management and planning of the creative processes and of collection development: from the coding and under standing of the values and stylistic codes of the brand, to the ability of declination of these codes within the various product categories and product lines; to the planning of collections through merchandising planning, selecting and managing suppliers, and finally the organization and management of the processes of trade marketing and communication (Master in Fashion Direction: Brand & Product Management)

_the integrated management of creative and managerial processes related to distribution, in the different business models (brand designer or industrial groups integrated downstream in the direct retail; retail channels in partnership with brands and indipendent retailer, as franchising, shop in shop, corner, etc; retail chains, asdepartment stores, fast fashion retailers, mass retailers; small independent retailers, as individual shops or small local chains (Master in Fashion Direction: Brand & Business Management)

_the management and design of research strategies, communication strategies and the enhancement of cultural company heritage: from the qualitative and quantitative analysis of the consumption to the identification and interpretation of trends; from the linguistic innovation in corporate communications and media channels to the governance of the new digital communication formats and channels; from the enhancement of the cultural, material and relational heritage, to the management and design of social responsibility programs (Master in Fashion Direction: Brand & Communication Management).

_ the management of the characteristic processes of companies operating in the Design, Cosmetics & Wellness and Events sectors: from the management of creative processes and portfolio development, to the planning of brand management activities, and marketing management, to the management of design projects, organization and execution of the realization and creative processes related to the events (Master in Lifestyle Management: Design, Wellness & Events).

_The management of the product / service system and the production process with a view to sustainability in luxury fashion companies: from reporting and the block chain to the circular economy envisaged in the management area, to materials, finishes and innovative materials for a careful product that is not only to the environmental aspect but also social and economic. Regulations, laws and environmental impact assessment processes up to green commercial spaces and social communication processes (Master in Product Sustainability Management).

Scholarship avaible for Master 2021

Milano Fashion Institute offers each year to its applicants' several scholarships, which cover half the costs of enrollment in the Masters, and are offered by Italian companies active in the fashion industry.

How does it work?

The attribution of scholarships takes place before the beginning of the course, considering both income and merit criteria, by the Academic Commission. The admission to the Master is independent of the grant of any scholarship.

How to apply?

The application form for scholarships is included in the "Application Form" of each Master, and it is downloadable on https://www.milanofashioninstitute.com/apply-now, under the page "Apply". Once you have submitted the Application Form, the Academic Commission shall decide on any assignment, with notification of the result by the beginning of the course. For any further information, please read the rules inside the module.

To whom are the scholarships aimed?

The scholarships are aimed at both Italian citizens and foreigners who wish to attend the Masters of the Milan Fashion Institute.

By when to apply?

The application for scholarship should be submitted by the deadline of enrollment of the Master. For Masters 2021, the deadline is November 27, 2020.

Last updated Jun 2020

About the School

Milano Fashion Institute is a consortium set up to provide higher education in the fashion sector by three Milan universities: Bocconi University, Cattolica University and Politecnico of Milan. These ... Read More

Milano Fashion Institute is a consortium set up to provide higher education in the fashion sector by three Milan universities: Bocconi University, Cattolica University and Politecnico of Milan. These three universities represent an international centre of excellence, drawing on consolidated experience in the research and training activities for businesses in the fashion sector in the fields of management, communication and design. Read less