Master in Fashion Direction: Brand & Retail Management

Milano Fashion Institute

Program Description

Master in Fashion Direction: Brand & Retail Management

Milano Fashion Institute

Master in Fashion Direction: Brand & Retail Management

The Master in Fashion Direction: Brand & Retail Management is aimed to train the most innovative professionals who are responsible for the channels and retail processes in the companies operating in the Fashion, Luxury & Lifestyle industries. In particular, the profiles will be capable to plan and manage distribution and retail in the several different typologies of retail-oriented companies both in the traditional and digital contexts: brands that are integrated downstream in the pipeline with their own network of directly operated stores (DOS) or franchising stores, department stores, fast fashion retailers, on-line retailers such as brick and mortar stores and social commerce among the others. Thus, working in fahion retail requires both analytical and creative skills and abilities, in order to understand the customer, hie/her decision processes, retail strategies and brand retail positioning, as well as retail merchandising processes, experience design and digital retail management. The main junior professional roles are:

_ Retail Area Manager, for the development and coordination of direct and franchise stores;

_ Buyer & Retail Merchandiser, for thedefinition and selection of assortment plans;

_ Digital Retail Manager, for the management of the online retail;

_ CRM Manager, for the management of customers and loyalty;

_ Store Supervisor, for the control and supervision of sales by region and type;

_ Stock & Logistics Manager, for the management of the delivery processes and assortments;

_ Visual Merchandiser, for the design and management of store concept and exhibit design)

_ Store Manager, for the management of different types of stores; shop in shop, mono and multi-brand, D.O.S., franchising, independent, temporary stores;

_ Retail Event Manager, for the management of the P.O.S. experience;;

_ Omni-Channel Manager, for the management of convergence retail strategies;

Each of these roles requires different educational background and competences, but also a common set of skills and specific professional tools, that must be consistent with the current needs of the industry distribution channels, both online and off-line. In the selection process, and during the program, each participant will be oriented to identify and develop the job profile that is most suitable and consistent with her/his skills, abilities, and professional expectations.

Since this is an highly innovative area, the potential of the profile will be developed through a selection process facilitating participants coming from different educational background (mostly from degrees in communication, design, management), in order to create within the classroom all the skills and competences that are typical of cross-functional company teams. In addition, the different backgrounds of the participants make it possible to create conditions for the development of interdisciplinary skills and competences of "creative retail management", able to communicate with all the areas and professionals of the fashion companies, both creative and managerial oriented.

The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant available for both Italian and foreign students.


Start of registration: 8 February 2016

End of registration:2December 2016

Orientation day: 13 January 2017

Lectures’ start:16 January 2017

Student scolarship

Scholarships available for Master 2017

Milano Fashion Institute offers each year to its applicants several scholarships, which cover half the costs of enrollment in the Masters, and are offered by Italian companies active in the fashion industry.

How does it work?

The attribution of scholarships takes place before the beginning of the corse, considering both income and merit criteria, by the Academic Commission. The admission to the Master is independent from the grant of any scholarship.

How to apply?

The application form for scholarships is included in the "Application Form" of each Master, and it is downloadable from this site, under the page "Apply". Once you have submitted the Application Form, the Academic Commission shall decide on any assignment, with notification of the result by the beginning of the course. For any further information, please read the rules inside the module.

To whom are the scholarships aimed?

The scholarships are aimed at both Italian citizens and foreigners who wish to attend the Masters of the Milan Fashion Institute.

By when to apply?

The application for scholarship should be submitted by the deadline of enrollment of the Master. For the Masters in 2017, the deadline isDecember 2, 2016.

Selection Process.

The selection process is open from February 8, 2016, toDecember 2, 2016. After receiving this Application Form, the Milano Fashion Institute carries out a pre-selection according to the documents sent. Subsequently, the Academic Committee will inform you if the Application is suitable / or not. If eligible, Applicants must attend an oral interview with the Academic Committee, after which the final result (admission or non admission) will be communicated.
Distance interviews are accepted for international students.
The process usually requires a period of 3 to 6 weeks. We therefore invite the candidates to submit their applications as soon as possible.

The selection process takes place throughout the opening period of the inscriptions, in 4 separate sessions of selection. For this reason, candidates may submit the Application Form either by:

18 March 2016

6May 2016

10 June 2016

8July 2016

30September 2016

The final deadline for sending the application is2December 2016
Starting date of lectures:16 January 2017

Admission Requirements.

In order to apply for the admission to the Milano Fashion Institute Master Programs, the candidate must have:

Degree equal to or higher then a Bachelor of Art, Master of Art or Master of Science. It is not necessary to have previously attended a Fashion related course.

Intermidiate level of English knowledge. Certifications are not required. The knowledge of the language will be tested during the interview with the Academic Committee

Selection criteria.

The selection is based on the evaluation of several factors, including the skills, knowledge, competences and pre-requisites of the applicant. Motivation that led the candidate to apply will be also considered, together with his/her level of involvement in the training project and future career aspirations.

Selection documents to be sent.

Application Form. It must be completed accurately (in English or in Italian) in all its parts.

Copy of Degree certificate. The Master is aimed at both BA and MSc/equivalent graduates. The documentation must clearly include the University attended. If the degree was obtained between the date of conclusion of the selection process and the beginning of the Master, self-certification is required with a commitment to send the degree certificate by the starting date of of the course.

CV in European format.

Motivation letter. The letter must include the reasons that led the candidate to apply in the Master and the interest in the industry.

Photo (passport type).

Copy of the passport or Identity Card.

Copy of the official Transcript (official certificate issued by the University) of the exams in original Language (for international students only).


The interview is conducted by the Academic Committee and allows the candidate to express his/her motivation, competences, knowledge, skills and attitudes.

Distance interviews are available for international students.

Knowledge of English language.

An intermediate level of English language proficiency is considered an important element in the assessment of the candidate.

Selections results.

At the end of the selection process, a written statement will be sent to applicants with reference to the results of their Admission request. The outcome will be alternatively admission or non-admission of the application. The selection will take into account not only the profile of the candidate but also the composition of the class, in order to reflect the diversity of educational backgrounds needed in the Master. If the candidate is eligible for admission, but places available are already fully confirmed, the Milano Fashion Institute reserves the right to place such candidates on the waiting list for the next edition.
The results of the selection interviews are normally communicated within 10 working days from the date of the interview with the Academic Committee.

Financial commitment.

The participants are required to have a significant commitment both personally and financially.

The total cost amounts to € 15,400 payable as follows:

1st installment > 3.850 € on the acceptance of the application;

2nd installment > 3.850 € by 13 January 2017;

3rd installment > 3.850 € by 17 March 2017;

4th installment > 3.850 € by 19 May 2017.

Masters are V.A.T. exempt, by art.10 dpr 633/72.

Costs include a part of the study material and the use of facilities of the Institute. Each student will be given iPad inclusive of study material in digital format, as a complementary dotation necessary for the didactical activity, at no additional cost. At the end of the Master, iPad will become property of the student.

All the Milano Fashion Institute's Masters are first level University Masters, accreditated by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari"). Polytechnic of Milan is available for a pre-evaluation of the Bachelor Degree and of the suitability of the student according to the Italian law. In the case that the student already admitted to Milano Fashion Institute is not suitable for the enrollment at Polytechnic of Milan, the participation to the Master of Milano Fashion Institute is confirmed without additional costs.

This school offers programs in:
  • English

Last updated January 26, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
16/01/2017 - 20/01/2018 years
Full time
15,400 EUR
Start date Oct. 2017
Italy Milan
Application deadline Request Info
End date Request Info
Duration 16/01/2017 - 20/01/2018 years
Price 15,400 EUR