Communicating fashion contents is a complex task that requires a reactive approach and the application of strategic measures in a changeable and unstable market. The Master in Fashion Communication and Styling forms key figures in the fashion who deal with the relationship between the market and the evolution of new media and the crucial role of visual communication in the world today.
The Stylist is the one who adds value to the communication of fashion products, which creates the image and is responsible for the choice of the items and the selection of combinations to present in the collection. The Stylist is a real fashion reporter, the link amongst the fashion manufacturer, consumers, and readers of fashion magazines.
Career opportunities - Students can work as Fashion Communication Managers, Image Consultants, Fashion Stylists, researchers and Trend Setters, public relations Managers at press offices, public relations and event organization agencies, publishers (for printing, web, and TV) and design offices of Italian and international fashion houses.
Target – The Master is addressed to those applicants, both Italians and foreigners, who have a good first level degree in Fashion, Communication, and Marketing, as well as to young professionals with at least two years of experience in the field.
Methodology and structure - The focus of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis, and study of the manufacturers of the most successful fashion and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.
Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.
The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.
After an initial study of the fashion industry from a historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure and the activities of a press office, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity, up to the publishing world and events.
Part of the course is then dedicated to the activities of the stylist from a practical point of view: from the structure of a photographic set to the iconographic research.
The Master ends in the Final Project’s presentation, aimed at checking the skills acquired.
This school offers programs in:
Last updated March 21, 2018