The internationally focused MSc in Events Management is designed to prepare you for a career in the events industry. Despite economic volatility and political uncertainty, the events industry remains a significant contributor to global, national and regional economies and labor markets.
The size and dynamics of the events workforce and culturally diverse audiences means there is a continual requirement for sophisticated managers and analysts. As a key component of the service and experience economies, the event sector continues to require adaptable and highly skilled professionals who understand not only the processes of event planning and management but a capability to manage in the challenging environments within which events are staged.
This programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic and political contexts within which events are conceived and executed. The syllabus is infused with important contemporary themes such as sustainability, the new marketing environment and the role of events in society. Moreover, aims to develop an understanding of and skills in the processes of event management, equipping graduates with high order managerial and intellectual skills.
Through a combination of theoretical and practice-oriented study, students have the chance to develop the knowledge and skill set required to conceive, promote and manage events successfully. There is an emphasis on strategic insight and a critical understanding of the operating environment.
- This specialist programme offers theoretical insights, knowledge and practical competencies that are required in the events workplace.
- There is a strong international focus to all events-related modules
- There are a number of opportunities for links with event-based enterprises.
- The syllabus is infused with important contemporary themes.
- The prospect of working with industry practitioners on 'live project' assessment briefs with a distinctive focus on the events sector.
How You Study
Students are required to study six core modules which are designed to develop and enhance the practice of Events Management, as well as a range of essential graduate attributes. Students then select two optional modules based on their academic interests and career aspirations. Students conclude with a dissertation.
The core modules include:
- Arts, Performance, and Society
- Event Design and Implementation
- Finance and Accounting
- Innovation and Event Creativity
- Research Methods and Design
- Sustainability of Tourism and Events
The following is an illustrative list of optional modules. Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.
- Community Organisation, Sustainability, and Development
- Comparative Human Resource Management
- Digital Marketing
- Group Consultancy Project
- Social Entrepreneurship
- Strategy Making
- The Visitor Experience at Cultural and Heritage Attractions
Students then complete the final dissertation stage of the programme. The dissertation is designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.
How You Are Assessed
We use assessment as a tool to develop the intellect and to simulate the individual, practical and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis.
- The Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
- The School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organizations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
- Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.
Honours degree or equivalent.
International Students will require the English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent http://www.lincoln.ac.uk/englishrequirements
The University of Lincoln offers international students (non-EU/UK) who do not meet the direct entry requirements for a postgraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit http://www.lincoln.ac.uk/isc
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