Master in Event Marketing

Belarus State Economic University

Program Description

Master in Event Marketing

Belarus State Economic University

The mission of the Master’s degree program is to prepare highly skilled professionals in the area of Event Marketing.

The aim is in-depth training of marketing specialists in an absolutely new area of Marketing – Brand promotion through event organization in both internal and external marketing environment.

The program is based on the concept of event organization as the main integral part of the marketing communications in competitive marketing environment. The event is regarded as a means to achieve a product’s or service’s marketing objectives. Emphasis is on Event Marketing in different areas, cross-cultural peculiarities of event organization,business protocol role, public relations, advertising etc.

The program provides students with professional knowledge and analytic skills based on the understanding of strategic and organizational context of all the marketing communications used by the enterprise so as to develop an event fully integrated into the marketing communications.

The unique element of the program is the development of deep professional knowledge needed to devise creative event concepts and to apply these concepts to brand promotion. The program is aimed at teaching the principles of success in different types of events, which contributes to the brand promotion and constitutes a universal tool of changes in both internal and external marketing environment of the enterprise.

The program provides for a wide range of multicultural authentic material, in particular cases of leading world and domestic brands presented in English. This is the first and the only Master’s program of the post-Soviet period in Belarus and one of the first programs on Event Marketing in Europe.

Another unique feature of the program is its applied character. The course is taught in English for full-time and part-time students with elements of distant education. Students also have a choice of disciplines according to their professional interest.

Compulsory Courses:

  • IT in Economy and Management
  • Microeconomics (advanced level)
  • Macroeconomics (advanced level)
  • Econometrics (Advanced level)
  • Relationship Marketing
  • Strategic Marketing
  • General Event Marketing
  • Holistic Marketing
  • Event Marketing Characteristics in Variable Application/ Event Marketing Services
Optional courses:
  • Event Marketing Cross-cultural Communication/International Communication
  • Business Protocol: Cases and Analysis/Professional Communication in the Sphere of Communicative Design
  • Project Management/Event Management
Submission of application documents

27 June-30 October for international students

Admission exams

27 June-30 October for international students


1 year

Lecture days

Six days a week

Time investment

2268 hours




USD 3,500 per year for citizens of other countries


The national System for conformity attestation of the republic of Belarus State committee for standardization of the Republic of Belarus

This school offers programs in:
  • English

Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Dec. 2017
1 year
Part time
Full time
3,500 USD
Belarus - Minsk
Start date: Dec. 2017
Application deadline Request Info
End date Request Info
Dec. 2017
Belarus - Minsk
Application deadline Request Info
End date Request Info