An increasing number of companies – no matter if they are Businesses or Consumers, public or private – currently invest in events enchanted by the incredible strategic versatility of the tool.
A complete media able to produce uniqueness, a direct interaction with the target, emotion, spectacularization, but also to ensure prompt results for companies and an immediate assessment of their own investments.
This is a new communication frontier validated by the specialized professional achievements that are able to manage a box that is as much complex as magic.
Career Opportunities - The Master in Event Management aims at training a new "full processing" professionals generation able to manage the "event machine" from the beginning to the end, from its planning to its realization; an event manager who - in a company or in an agency - has the total control of the media and the contest as well as the skill to integrate and synchronize the resources and the professionals required to realize such event.
Master is organized in partnership with SKY.
Target - The Master in Event Management is addressed to those who studied or are studying humanities, social sciences, economics or scientific disciplines; to graduates in Italian or foreign design schools in creative disciplines; to professionals with at least two years of experience in the field.
Methodology and structure - In the first part, the Master provides a careful analysis of the events market by showing different case histories, and gives the basic cultural knowledge required to work in the field with passion and by being always updated. Such concepts are: event market, involved professionalisms, event types, history and reasons.
Then, the Master focuses on all steps, processes, roles and time scheduling linked to an event realization: the creative process, the involved roles (from the art director to the project manager), the purchasing management, the event direction, the realization management, rules and security, and sponsorships. All problems will be explained through the analysis of case histories and events having reference to the following categories: fashion show, musical, concert, exhibition, sports event.
During the course, participants will be involved in the realization of 2 projects in collaboration with partner agencies and companies. The training pathway will be enriched by the experiences of well-known people working in the events field who will tell their stories, their training pathway, and their events.
The Master in Event Management ends with an individual stage or a field project during which students will be able to use the tools and the knowledge learnt and to measure with the professional procedure.
The final project was developed with: Fiat; Ferrero; Speedo; Bmw; Nivea; Vodafone; RCS Sport; Garmin; Eni; Unipol; Heineken; Cantine Ferrari.
This school offers programs in:
Last updated August 20, 2017