Master in Event Management


3 locations available

Program Description


Caught by the extraordinary strategic versatility of events as a complete medium to reach people, more and more companies are investing in them, either they are business or consumers, public or private. Events are able to generate uniqueness, a direct interaction with the target, emotion, spectacularization, but also to ensure prompt results for companies and an immediate assessment of their investments. This is a new frontier of communication, determined by the fact that new professionals are rising, who are able to manage a box that is as much complex as magic.

The Master course in Event Management teaches how to handle economic resources, time, and people, so that students learn how to design, organize and manage complex events, with a focus on entertainment. It trains a new generation of full-processing professionals who can manage the complex machine that moves events from the beginning until the end, including both the designing process and operations.

Target – The Master course in Event Management is addressed to students or graduates in humanities, social sciences, economics or scientific disciplines; to graduates in creative disciplines at design schools; to professionals with at least two years of experience in the field.

Methodology and structure – This pathway provides a careful analysis of the national and international events market by showing different case histories, and gives the basic cultural knowledge required to work in this field, in which passion and by being always up-to date are crucial.

Then, the Master course focuses on all the aspects related to the events’ realization: creative and productive process, characters involved, management of supplies, operations, regulations, and sponsors. All the topics are examined through the analysis of case histories and events belonging to the following categories: fashion show, musical, concert, fair, sport event, convention, and show.

The course is structured with a combination of lectures, exercises, case histories, visiting, workshops, and projects realized in groups or individually and in collaboration with companies. Furthermore, in addition to the specialization activities within the mentioned fields, during the year students are involved in cross-disciplinary pathways linked to creativity, innovation, and career that are common to all the courses. These experiences can be carried out together with other students and teachers of the school.

Career Opportunities - The Master course trains professionals able to operate in the national and international market of events and high level entertainment; professionals who can work within agencies and events’ production houses, or in the communication offices of medium or big enterprises.

Last updated Feb 2020

About the School

The cradle of design and industry. IED owes its establishment in 1966 to the intuition of its President Francesco Morelli.

The cradle of design and industry. IED owes its establishment in 1966 to the intuition of its President Francesco Morelli. Read less
Milan , Milan , Milan + 2 More Less